Time Warner Cable in Talks with Apple on Streaming Video Deals

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 4, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    According to Time Warner Cable CEO Glenn Britt, who spoke to investors at the Bank of America Merill Lynch Global Telecom and Media Conference today (via FierceCable), Time Warner is in talks with Apple, Microsoft, and Samsung over potential streaming video deals that are similar to its existing partnership with Roku.

    Time Warner Cable brought its authenticated cable service, TWC TV, to Roku in March. With the app, Time Warner Cable subscribers are able to watch up to 300 live TV channels with any TV connected to a Roku device, without the need for a cable box. Time Warner has a similar deal with Samsung to deliver cable programming to its connected TVs.

    Apple recently struck a deal with the CW network to bring content to the Apple TV through a dedicated CW app, and it appears that Apple is open to other deals that could potentially bring the TWC TV to the Apple TV. Presumably, such an app would function similarly to the version offered via Roku, allowing Time Warner Cable subscribers to use the Apple TV to stream live television channels.

    Britt's comments confirm a Wall Street Journal report from last year, which suggested that Apple was working on deals to create a set-top box that would allow user to view live cable channels.

    Such deals with cable companies are necessary if Apple wants to expand its product lineup with additional TV-centric products like the "iTV," which has been rumored to be in the works since 2011. At the D11 conference last week, Apple CEO Tim Cook reiterated that television continues to be an "area of great interest" for the company.

    Article Link: Time Warner Cable in Talks with Apple on Streaming Video Deals
  2. Tiger8 macrumors 68020

    May 23, 2011
    I'm glad Apple is catching up with Roku's concepts
  3. Mad Mac Maniac macrumors 601

    Mad Mac Maniac

    Oct 4, 2007
    A little bit of here and a little bit of there.
    I'm ready for Apple to deliver something great for the TV... I'm just hoping they can.
  4. samcraig macrumors P6

    Jun 22, 2009
    Fantastic headline. I'm sure it will get lots of clicks. As the quote says - one should assume (and don't we already anyway) that if TWC is talking about streaming services - they are talking to the likes of Microsoft, Samsung, Apple, etc

    Also - the press should stop referring to it as iTV.
  5. barkomatic macrumors 68040

    Aug 8, 2008
    Ok, so what am I missing? It seems like the only benefit to the TWC app is that you can avoid renting an additional set top box if you've got an Apple TV to stream from right? Otherwise, you have to be a TWC subscriber already and probably can't use the app on an iPad outside of your home wifi network. Snooze.
  6. basesloaded190 macrumors 68030


    Oct 16, 2007
    Not sure what the point of this would be if you still need to sign up for the same cable package. If they offered a streaming only package for cheaper, then you have something.
  7. Ajones330 macrumors 6502a


    Jul 9, 2008
    SEC Country
    I wonder will we see a iTV sometime this year. Could be that time to introduce it into the wild...
  8. samcraig macrumors P6

    Jun 22, 2009
    It's not terribly exciting other than it might save you a few box of a box rental. And one less remote/etc.

    But overall - it's not "magical."
  9. Porco macrumors 68020


    Mar 28, 2005

    In case no-one has said this before :rolleyes:, it won't be called that.

    And people will keep saying this every time those three letters are used together in every article about Apple and television. I'm boring myself even typing this.
  10. GoCubsGo macrumors Nehalem


    Feb 19, 2005
    If there is something worked out where we can finally get live TV or something streaming where we can have our content without having to use a Time Warner box, I may be inclined to use them again myself.

    What they will need to do is ensure pricing is right. I'm not paying $80 for cable alone (after any introductory price expires) and then pay for streaming content.

    I want NFL Sunday Ticket and what is available on Hulu, minus movies.
  11. thelink macrumors regular


    Jun 29, 2012
    Oh, they can.... at the cost of $6000+ for the consumer.
  12. samcraig macrumors P6

    Jun 22, 2009
    I imagine even at that price - and even if some people JUST bought a TV - they would still run out and shout "shut up and take my money"
  13. Jeaz macrumors 6502


    Dec 12, 2009
    No, I think they are going at this the wrong way. You can't win over the TV-market by making the deals with CW, Warner or anyone. On the biggest problem is that any deals you make are A) Temporary and B) local.
    Even if the US is a big market and probably Apples main focus, it's a small part of the global market.

    Instead, release an app store, have the same rules as everywhere else. 30% cut on subscription fees. The big ones will resist at first, with enough customers on the AppleTV, they'll come around.
  14. bbeagle macrumors 68040


    Oct 19, 2010
    Buffalo, NY
    The only point would be if the interface of the Apple TV was better than the interface of Time Warner's boxes. Your choice would be to rent Time Warner's boxes for like $10/month or buy a $99 Apple TV. (Similar to the choice users have now with Tivo vs Time Warner's boxes)
  15. fa8362 macrumors 65816

    Jul 7, 2008
    I don't need or want any of it. I pay $8 per month for Netflix and nothing for TV, since it's free with cable internet.
  16. charlituna macrumors G3


    Jun 11, 2008
    Los Angeles, CA

    For all we know, Time Warner came to the table and said "hey we'll be happy to let you add our Time Warner TV to your service." and Apple countered. "No thanks, we want you let folks subscribe directly to HBO and such via the existing apps. Without needing cable. Oh and stop making folks wait for a zillion months to get legal downloads for Warners stuff."
  17. ConCat, Jun 4, 2013
    Last edited: Jun 4, 2013

    ConCat macrumors 6502a


    Jul 27, 2012
    In an ethereal plane of existence.
    Seriously. iTV is already taken guys! There's a reason they called it the Apple TV, a name that doesn't jive with the vast majority of their products. They simply couldn't use iTV.

    As an alternative, how about we call it "Apple Television" from now on? You know... A generic term for a television made by Apple. Sounds good to me!

    Of course there's also iTube (probably not since this is more of a reference to the vacuum tubes of old...), iWatch (works for a television, but works better for a watch. Who knows.), iStream (maybe...) or iVision (actually sounds quite nice).
  18. abbstrack macrumors regular

    Nov 21, 2008
    so according to this article, apple isn't looking to innovate in the TV space, but rather be a 'me too' company.

    no thanks. i'm trying to cut cable, not switch set top boxes.
  19. samcraig macrumors P6

    Jun 22, 2009
    p.s. you can tell how old these rumors have gone on by the image that gets reused and what was a "top movie"
  20. Risco macrumors 68000


    Jul 22, 2010
    United Kingdom
  21. mic j macrumors 68030

    Mar 15, 2012
    Where would iTunes be today if you had to buy the cd before you could download the music to listen to?

    If these are the type deals Apple is spending it's time negotiating, they need to get a clue! Wow...I get to eliminate a cable box!! :rolleyes:
  22. Patriot24 macrumors 68030


    Dec 29, 2010
    Just getting cable companies to give up their grip on hardware would be a great step in the right direction. Maybe they are starting to acknowledge that they don't need to be in the hardware business.
  23. MacLawyer macrumors regular


    Aug 1, 2009
    Uh, oh!

    Comcast, Cox, and the rest won't like this at all! :cool:
  24. samcraig macrumors P6

    Jun 22, 2009
    I'll add in iScreen
  25. JayCee842 macrumors 6502a


    Jan 21, 2013
    I see no point in any of this. Just bring me my damn TV already! :D

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