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I have no idea why people are pretending they don't know who Chalamet is, but that aside, this advert is kind of cringe. I don't really get it. Why are they portraying him in a mansion with a chef, etc? Like, what am I supposed to take from this as a viewer? Don't really think the concept works, but that's not Chalamet's fault. Assumedly he's required to do these ads as a precursor to his new Apple show.
 
It’s a little jarring to see the overlap of people on a tech site who are apparently also unfamiliar with Dune.
Never watched it. Waiting for part 2 so I can watch the full movie in one go. (obviously that'll be 4+ hours but still...)
 
Another great-looking, well made & entertaining ad for a high-quality entertainment service.

Ads are supposed to sell an optimistic vision – I've never considered them to be something that should depict a lowest common denominator reality at the expense of something a bit better than the norm.

Really like how Apple and their advertising partners frequently come up with ideas – such as The Underdogs / WFH series – that have room for more than one ad in a campaign without the subsequent ads feeling shoehorned.

This new campaign is a funny scenario, playfully portraying the actor as a cosseted star pining after Apple.

As well as giving me further encouragement to check out even more TV+ shows, it's helped solidify for me that iPad (Pro) + Magic Keyboard really is the modern iteration of the “The computer for the rest of us.” Seeing Hollywood ⭐️s using Apple technology brings to mind Andy Warhol's comments (on the basis that iPad essentially offers the same experience no matter the variant):
“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest,” Warhol wrote. “You can be watching TV and see Coca-Cola, and you know the president drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke, and no amount of money can get you a better Coke.”
 
Patrick Stewart played Picard for how many years? Chalamet played in 1 Dune movie. No, it would not be like that…

It’s not just one movie, it’s a series. The second one is currently in production and a third is planned.

Besides that, Dune and Foundation are just way too similar to go sharing actors. Herbert cribbed a lot of his ideas straight out of Foundation, as did Star Wars.
 
Making it sound like shooting a commercial for the right brand is now a form of spiritual orgasm - regardless that I love my Apple products and find nothing wrong with Chalamet as an actor, I wonder who has lost sight that pushing too hard just doesn't work.
 
This is advertising that feels like it misses most of the USA, given that most of us are not actors trying to decide on our next job(s), because that's what it feels like: a come-on to acting talent to favor their projects.

It obviously also shows a nice selection of Apple's programming, but its primary aim feels like it's aimed at acting talent.

I could be wrong. My being wrong has happened before and will happen again!
I think it's more an appeal to Chalamet's fans...It's just a teaser to build interest and buzz for an eventual announcement of his AppleTV project(s). I don't think the talent decision process is supposed to cross your mind.
 
I have no idea why people are pretending they don't know who Chalamet is, but that aside, this advert is kind of cringe. I don't really get it. Why are they portraying him in a mansion with a chef, etc? Like, what am I supposed to take from this as a viewer? Don't really think the concept works, but that's not Chalamet's fault. Assumedly he's required to do these ads as a precursor to his new Apple show.
I know it’s scripted, but I just kind of see these ads as rich actor wants to become even more rich and it sort of rubs me the wrong way.
 
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So this campaign is obviously building up to a Super Bowl ad spot where he gets the call, right…
This guy knows how advertising works. lol.

I don't work for the folks that made this ad, but I do work in advertising, and it's a little jarring how few are getting the joke here. And I don't think it's because it's buried. Like him or not, Timothée Chalamet is one of the hottest actors right now. And again, like him or not, he IS talented. So, to see Apple working with such a wide range of reputable actors — but not him — is the joke for this and the previous "Call Me" companion ad.

Honestly, the amount of scorn I often see here for anything that isn't a product-heavy ad kind of surprises me. I rather like that they're willing to try new things out. Creativity necessitates experimentation. Otherwise, it's not creative.
 
This guy knows how advertising works. lol.

I don't work for the folks that made this ad, but I do work in advertising, and it's a little jarring how few are getting the joke here. And I don't think it's because it's buried. Like him or not, Timothée Chalamet is one of the hottest actors right now. And again, like him or not, he IS talented. So, to see Apple working with such a wide range of reputable actors — but not him — is the joke for this and the previous "Call Me" companion ad.

Honestly, the amount of scorn I often see here for anything that isn't a product-heavy ad kind of surprises me. I rather like that they're willing to try new things out. Creativity necessitates experimentation. Otherwise, it's not creative.
I think it just shows how out of touch forum members are rather than apple...
 
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