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Apr 12, 2001
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Apple is continuing on with its Apple TV+ ad campaign starring actor Timothée Chalamet, today sharing a new spot where Chalamet praises Apple's taste and laments that the TV+ streaming service is "missing someone" while staring at a portrait of himself.


Chalamet uses an iPad to longingly look through various Apple TV+ shows and movies, naming the high-profile actors and actresses that star in the TV+ content. "Alright Apple, clearly you have taste," says Chalamet, and the spot eventually ends with him asking Apple to "talk."

The ad is similar to a "Call Me" spot that Apple shared earlier in January, where Chalamet expressed his desire to star in an Apple TV+ show. Apple's ad campaign is clearly leading up to announcement of an Apple TV+ series or movie starring Chalamet, as the company did something similar with Jon Hamm before he was announced as a cast member of "The Morning Show."

Article Link: Timothée Chalamet Praises Apple's Taste in Ongoing TV+ Ad Campaign
 
This is advertising that feels like it misses most of the USA, given that most of us are not actors trying to decide on our next job(s), because that's what it feels like: a come-on to acting talent to favor their projects.

It obviously also shows a nice selection of Apple's programming, but its primary aim feels like it's aimed at acting talent.

I could be wrong. My being wrong has happened before and will happen again!
 
Maybe it is just me, but I find these ads to be quite cringe to watch. It is a tv streaming service, not a cure for cancer, so maybe they can go lighter on self praise
If you think that's bad, just wait until you watch their keynotes.

They literally pretended that they ignored years of customer feedback and only came up with "dark mode" after noticing the "beauty of Mojave at night."
 
Cringe ++

Those actors, although solid names from the past, are staring in fairly mediocre stuff… I wonder whether they did it for the artistic or $$$ reasons

Without proper library of movies (hell bring on even golden classics from before the war) and more localized content there’s just no hell this foray makes economical sense for Apple. I tried it by now 3 times in trials (new devices) but it’s just like a wasteland with few colorful tents that are empty inside

My 2 cents
 
A streaming platform should fail or succeed based on it's content, this is unwarranted and I agree with a previous poster, a bit 'cringe'.

Until recently Apple TV had a fantastic hit ratio, nearly everything was worth watching but with Shantaram and Season Two of the Mosquito Close, they may need the adverts.
 
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