No one enjoys having to wait 20 - 30 min to have their favorite tv episode have to be converted for the iPhone. I spent some time researching a way to speed this up. If you are the lucky owner of an ATI Video card, please continue reading, Step 1: Download Avivo If you own a ATI x1000 series or above, go to http://ati.amd.com/support/drivers/xp/radeonxavivo-xp.html if you own an ATI video card that is not the x1000 series, (x300, x700, etc), go to http://www.etplanet.com/download/details.php?file=1812. You will need to run setup.bat so it can copy all those fun dll's to make it work. Also, this will not work on vista. Step 2: Encode Video Try to encode the video in either H.264 codec or PSP MPEG4 Format at high quality. Note: The H.264 gave me issues but the MPEG4 psp format works just fine. In short, i encoded a 26 min tv show in 2 minutes on a Radeon X300 and it looks just fine on my iPhone. Enjoy.