Apple is a company. What do companies want and need? Money. Sure the "Pro" name may not find comfort on the new lineup for some but, it carries the same industrial design and performance from the original unibody MacBook vs unibody Macbook pro was neglible at best. In fact the performance with the unibody MacBook vs last gen mbp is a gracious bridge that most pro users could still do their work on. So from a marketing stand point why not badge them as "Pros"? And save the plastic MacBooks for the lower end of the spectrum? If you buy anything based on name alone then I'm sorry. In this day and age of recession and with windows 7 around the bend - deny it all you want but consumer interest is on windows 7. So with an attractive entry price to own one of apples heralded notebook brand...I say bravo to apple. Why maintain such an elitest and shallow mind set? We should applaud apple in trying to attract more OSX users. Some actually and sadly buy into a "name branding." and so what? They are fantastic notebooks. The work you are able to accomplish on them hasn't diminished. Just be thankful apple at least offers now the power of choice. Many wanted a smaller mbp - well you got it in spades but I honestly believe the pros (no pun intended) out weigh the cons. I think everyone should look at it in a more constructive manner than being such a negative nancy. I for one welcome our new mbp overlords and the new osx users it brings. You should do the same...because it's always good to have more switching from windows right? Btw sorry for a sloppy post - typing this on my iPod touch ATM....LOL.