I did like I'm a mac, but it was over done. It was cute for a little while (keyword little) but it got tired and over used quite quickly.
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"To show her what she's missing, we built a PC store in her house..."
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I did like I'm a mac, but it was over done. It was cute for a little while (keyword little) but it got tired and over used quite quickly.
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But isn't Apple supposed to be great at marketing? That all they're about is marketing? Ads are a major part of marketing.
roadbloc said:
But isn't Apple supposed to be great at marketing? That all they're about is marketing? Ads are a major part of marketing.
I like the line "One click, and you're online".
Basically screw any security features, passwords etc. Just click 'here' for internet.
Basically screw any security features, passwords etc. Just click 'here' for internet.
The Apple videos featuring the engineers and Jonny Ives in particular are simply ramming it down our throats. Jonny Ive in particular comes across like he's talking a load of BS and the hand gestures are just way over the top. They try and philosophise about why they did something in a particular way. Guys... its a friggin' computer, get over it.
Tell them to "get over" their products that are worth billions.
I'd bring out a talking bear and a pink elephant if I had to.
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But isn't Apple supposed to be great at marketing? That all they're about is marketing? Ads are a major part of marketing.
Apple may be good at marketing (although I have yet to see evidence of this from where I'm at), but that doesn't mean their adverts are any good. The Mac vs PC ones I don't think were even broadcast in the UK (or I missed them all), the dancing iPod guys were good, but the recent iPhone and iPad ads have been smug or dull or both. Maybe it is just me.
Stating that Apple is good at marketing does not suddenly make their current adverts any more enjoyable. Sorry.
Dunno about you guys, but I think Apple's recent iPad ads are fantastic. It's what an ad should be - showcasing the device.
these current commercials are marginally better than the "to the cloud" ones that they had for awhile there, but i still find them annoying.
mainly because they all seem so forced and fake, but are trying to appear like reality.
mainly because they all seem so forced and fake, but are trying to appear like reality.
Of course they were great. They won awards. That loveable duo became a household fixture. Everyone knows this, but some hate to admit to it, for whatever reason.
Fairly decent, but very much like the previous iPad advert as well. It may just be me, but the dreary piano music just turns me off.
Better adverts exist and that is the point. The majority of Apple's and Microsoft's adverts haven't been as good as others.
Pretty cool - people do that all the time:
Star Trek Rooms:
http://manolohome.com/2009/02/05/nerd-alert/
Full Flight Sims in a garage:
http://s749.photobucket.com/albums/xx136/incogniteau/Flight Simulator/
50's diners in basements, etc., etc....
all cool....
Star Trek Rooms:
http://manolohome.com/2009/02/05/nerd-alert/
Full Flight Sims in a garage:
http://s749.photobucket.com/albums/xx136/incogniteau/Flight Simulator/
50's diners in basements, etc., etc....
all cool....
Just one room?
How about an Apple Store style house?
http://nexgadget.com/2010/08/31/liv...living-for-your-own-apple-store-architecture/
How about an Apple Store style house?
http://nexgadget.com/2010/08/31/liv...living-for-your-own-apple-store-architecture/
Just one room?
How about an Apple Store style house?
http://nexgadget.com/2010/08/31/liv...living-for-your-own-apple-store-architecture/
Incredible.
Here's the vid. Worth playing full-screen.
http://vimeo.com/14459574
http://gizmodo.com/5626706/living-here-must-be-like-living-in-your-own-apple-store
Do you wanna know what I hate most about these types of Ads?
OMG, there's a new shiny thingy in my house. Was totally not expecting that. What a wonderful suprise! All these strange people in my house, they're so friendly. These products are superb! Buy from us, our product is really quite good, you'll see. What are we advertising? We don't even know, you decide.
This is low, even for something aimed at the american general public. /Compulsory racism.
A couple years ago there was a makeup company ad with a similar sort of thing, hated it then too.
OMG, there's a new shiny thingy in my house. Was totally not expecting that. What a wonderful suprise! All these strange people in my house, they're so friendly. These products are superb! Buy from us, our product is really quite good, you'll see. What are we advertising? We don't even know, you decide.
This is low, even for something aimed at the american general public. /Compulsory racism.
A couple years ago there was a makeup company ad with a similar sort of thing, hated it then too.
Apple's ads work. The market they're aimed at tends to respond by handing Apple record sales.
The Get a Mac ads were similarly successful. They won awards. They were an example of how ads *should* be done.
You don't even need any marketing background to understand this.
Its an okay commercial. It kind of tells a story of "Even though you dont need it, we have some cool stuff you need to buy" which isnt my favorite way of advertising. Apple does it much more subliminally.
Apple advertising has always made me mad, but has always been very effective. From their Mac vs PC to the new iPad/iPhone ads. They reek of smugness. (Especially the "If you dont have an iPhone ad")
Apple advertising has always made me mad, but has always been very effective. From their Mac vs PC to the new iPad/iPhone ads. They reek of smugness. (Especially the "If you dont have an iPhone ad")
