Do you buy digital movies?
Are you exclusive to iTunes?
I'm trying to figure out how anyone could blind buy this without first seeing if Apple will approve Vudu, which is the number 1 digital movie service for purchased movies.
I think they will approve it eventually, but they obviously never did before on the Apple TV which is probably reason why other boxes like Roku could thrive
I don't buy digital movies at all, unless I love the movie so much that I must own it. Last time that happened was when the Back to the Future DVD Trilogy came out...
I find that between Netflix, HBO, Amazon, Crackle, and whatever airs on OTA, I see all the movies I want.
If it's a must-see cinematic experience (Gravity, Interstellar, Batman movies, Guardians of the Galaxy, etc.) then I will see it in my local real IMAX theater (by real I mean true 70mm film projectors, not digital LieMax). Otherwise, the streaming stuff is plenty for the comedies, dramas, horror flicks, etc.
A few times a year when I want to watch a particular movie and can't find it on streaming, I usually just rent it on iTunes. Haven't done that in a while.
I expect to see Vudu and Amazon and all the rest within a year. These apps won't let you buy, most likely, but they will certainly be viewers for content you have already bought or subscribed to. Basically, if it's a streaming service that has an iPhone or iPad app, it will probably have an tvOS app as well.
Personally, I would never buy from Vudu though. Unlike iTunes, you don't get an actual file that you can download and backup to your external hard drive or offsite storage. In theory, if in 50 years neither Apple nor Vudu exist, I have much more confidence that I will be able to find a way to play the FairPlay DRMed iTunes download (or strip it of it's DRM) than a Vudu providing me with a download when they go under. Renting is another story. Don't care about the file then.