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To address your points:

- Apple has delivered. However the airpower is not any benchmark of apples' inability to deliver and seems to the bar that is raised high to apparently show "apples' issues". They may still deliver it, who knows.

- But did apple make a "worse" product. My rebinned, repackaged ipad 7th gen is perfect for me at $279. I'm thankful Apple did that. As for corporate America, the point is nobody is immune, no person is immune, etc.

- You avoided my point, the iphone 8 certain models had a lower price than the iphone 7 same capacity. The iphone 1 sold at a ridiculous price, so much Apple had to lower the price. The base X wasn't double the base iphone 7.

- I'm talking about a far wider trend than the Airpower. Again, that was one example.
- Well, yes. The 2019 iPad "Air" is exactly that, a worse version of 2017 iPad Pro. People are better off getting a refurb that's even cheaper than the "Air".
- I didn't avoid your point because the 8 was not the real flagship of the year. The X was. The 7 started at $649 and the X at $999. Isn't that "near double", like I said? Internationally, the prices were far, far worse. Here in EU it was a joke. As for the original iPhone example.. well, that's where "learning from failure" plugs in.
 
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- I'm talking about a far wider trend than the Airpower. Again, that was one example.
- Well, yes. The 2019 iPad "Air" is exactly that, a worse version of 2017 iPad Pro. People are better off getting a refurb that's even cheaper than the "Air".
- I didn't avoid your point because the 8 was not the real flagship of the year. The X was. The 7 started at $649 and the X at $999. Isn't that "near double", like I said? Internationally, the prices were far, far worse. Here in EU it was a joke. As for the original iPhone example.. well, that's where "learning from failure" plugs in.
- There is no far wider trend. There maybe a couple of examples....
- Saying the iphone 8 was not a real flagship is a deflection. The point is the price was less for an equivalent iphone 7. The difference is a 53% increase for two years with a phone with much more tech. That's not anywhere near double at least in the US. Expensive, probably. Overpriced, that's a value judgement. But it sold well as far as was reported.
 
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- There is no far wider trend. There maybe a couple of examples....
- Saying the iphone 8 was not a real flagship is a deflection. The point is the price was less for an equivalent iphone 7. The difference is a 53% increase for two years with a phone with much more tech. That's not anywhere near double at least in the US. Expensive, probably. Overpriced, that's a value judgement. But it sold well as far as was reported.

- If you don't want to see the trend, it's your decision
- How on earth is it a deflection? It was not THE flagship of the year. The "one more thing" and real flagship of 2017, also what Tim hoped to turn into an iPhone 6-esque runaway success, was the X. The 8 was another comfy iteration to not break the mould. And it sold really well (I got the RED edition) mainly because of how jarringly expensive the X was. The X also sold thanks to the newness, but it didn't get close to the success Tim was hoping. That's no personal value judgement. It really was too expensive. Again: the iPhone 4 was also a phone with MUCH more tech and sold at the same price as the 3GS. What are we even debating here.
 
Or there is no real trend.

Nuances. Style of management. Development and release of products. Apple today vs Apple yesterday. Is this list complete?

Denial is strong with this one.

What list? We were talking pricing. You’re taking a line out of context, change subjects and avoid my points again. I can’t tell at this point if it’s deliberate mental gymnastics to see no wrong about Apple or plain inability to focus.
 
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Denial is strong with this one.

What list? We were talking pricing. You’re taking a line out of context, change subjects and avoid my points again. I can’t tell at this point if it’s deliberate mental gymnastics to see no wrong about Apple or plain inability to focus.
Some cheap shots without any meaningful content.

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If I see no wrong about Apple, you see no right? Or maybe I believe they have done more right than incorrect.

Steve Jobs gave Apple it's foundation and Tim Cook took Apple to the next level.
 
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And after 200 years from now...we will celebrate its 244th birthday...
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how a thing that never got released, can be a joke?!
Apple probably didn't released it to avoid being a joke !

I have made many AirPower jokes. And since it was never released, it has been nothing but a joke. Do you understand now?
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Denial is strong with this one.

What list? We were talking pricing. You’re taking a line out of context, change subjects and avoid my points again. I can’t tell at this point if it’s deliberate mental gymnastics to see no wrong about Apple or plain inability to focus.

I've debated with this I7 guy in the past but unfortunately his arguments seem to jump around too much which tells me he doesn't know what tf he's talking about.

Your points make sense to me. 👍
 
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The proof is in the pudding about AR releases and if Apple will succeed where others (e.g. MSFT) have failed. The difference with the iPod, iPhone and iMac is that they stirred a buzz from the get-go. The Lidar scanner on the iPad Pro generated more of a yawn, because let's face it, the most compelling and commercially popular AR application to date has been Pokemon Go and you're not gonna do that on an iPad.

You have to realise that people who disagree with you or your favourite company's direction don't just do it because they're confused, hateful, out of their depth or unaware of how tech works.

I think the issue is your view of AR is limited to Pokemon Go. And even calling it a commercial application is so funny. It's a consumer application, a game.

I suspect you are not aware of how AR is used commercially.
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Not quite and I am aware. Let's take e.g. iPhone 4 as an example. That was not an incremental update. That was a revolution.

Ha a "revolution!". It was incremental adding a better rear camera, a front camera, higher res display, and new case.

I think your bar or threshold regarding revolution or innovation is very low.
 
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I think the issue is your view of AR is limited to Pokemon Go. And even calling it a commercial application is so funny. It's a consumer application, a game.

I suspect you are not aware of how AR is used commercially.
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Ha a "revolution!". It was incremental adding a better rear camera, a front camera, higher res display, and new case.


I think your bar or threshold regarding revolution or innovation is very low.

There he goes again with the name calling.

Yes buddy, I am very aware. I’m talking about proven scale and not pies in the sky.

Now you’re a revisionist too? Wrt iPhone 4, this tech in *2010* for a smartphone was nothing short of revolutionary. Retina and FaceTime were revolutionary. The redesign itself was exquisite. All of it put together (and sold at the same price as 3GS) was something the tech world hadn’t seen before in a single device.

Your attempts to discredit dissent are obvious and facepalmworthy.
 
There he goes again with the name calling.

Yes buddy, I am very aware. I’m talking about proven scale and not pies in the sky.

Now you’re a revisionist too? Wrt iPhone 4, this tech in *2010* for a smartphone was nothing short of revolutionary. Retina and FaceTime were revolutionary. The redesign itself was exquisite. All of it put together (and sold at the same price as 3GS) was something the tech world hadn’t seen before in a single device.

Your attempts to discredit dissent are obvious and facepalmworthy.



If you are aware why do you continue to classify Pokemon Go a commercial application? It's a game. For consumers. You continue to use that as the gold standard for what AR's potential. By the way, that's ok - everyone is different. Some people view the AR potential differently. All it takes is a bit of curiosity and imagination, and, being aware of how AR is being used daily commercially.

Again, you have a very low bar or threshold with respect to what qualifies as "revolutionary." And that's also OK. The changes were incremental. I'm not taking anything away from the iPhone 4. I owned one, and its predecessor. They were both very nice.


No, it's not name calling. Nowhere did I use ad hominems or call you names. It's observation, disputing your claims - calling Pokemon Go a commercial application is just one, and a very funny, example.

Please... take some responsibility and own your claims and comments.
 
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If you are aware why do you continue to classify Pokemon Go a commercial application? It's a game. For consumers. You continue to use that as the gold standard for what AR's potential. By the way, that's ok - everyone is different. Some people view the AR potential differently. All it takes is a bit of curiosity and imagination, and, being aware of how AR is being used daily commercially.

Again, you have a very low bar or threshold with respect to what qualifies as "revolutionary." And that's also OK. The changes were incremental. I'm not taking anything away from the iPhone 4. I owned one, and its predecessor. They were both very nice.


No, it's not name calling. Nowhere did I use ad hominems or call you names. It's observation, disputing your claims - calling Pokemon Go a commercial application is just one, and a very funny, example.

Please... take some responsibility and own your claims and comments.

Also, with respect to name calling ad hominems, you might want to look at some of your own comments in this thread. Accusing another of having ADHD ("Good luck with your ADHD.") is just one example.

The difference here is juxtaposing the only real application that succeeded at scale compared to your imaginative musings of what could be. Also, that was already 4 years ago.

I wonder what's your bar or threshold over what qualifies as revolutionary if you're unconvinced about e.g. video calling implemented on a phone for the first time in 2010.
 
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Making an out of topic retrospective of my previous posts is a silly distraction. Indeed, generally I'm not favourable of Cook's "updates" and I'm rather vocal about it. I also give praise when due and I've voted with my wallet to remain with Apple. That's about as much praise as I can give.

Now, you're giving things quite a twist here: if you ask people what they WANT, they wouldn't have wanted the same device regurgitated 5 times. But since what they want is an iPhone, they'll buy whatever they're given. Hence the numbers. Your opinion as to whether the numbers were prompted by willpower, preference or sheer habit is subjective too.



LOL who are you again? And who am I to theorise what Jobs would have done, very specifically even? I don't know what he would have done. No-one did. Which is exactly why he consistently revolutionised consumer tech. What I know is that he managed to leapfrog his own work within a shorter cadence (think iMac G4, iPhone 4) at a fraction of Tim's budget and talent pool. Jobs turned the then-available technology on its head and shipped it with tighter OS's. His team released a Retina display in 2010 with more PPI than 2019's iPhone 11, and he'd never go "well if you can't see it what does it matter" like Phil Schiller did in public. So no, I don't know what miracles he would have accomplished with post-iPhone 6 tech, but I'm damned curious to find out.

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Two things can be true at the same time


Dude you have some of the lamest arguments here. What’s your big problem with iPhones having the same form factor for 4 (so far) iterations? Two major issues with this argument (especially when trying to use it to suggest Tim isn’t innovating when Steve did):

1. Ranting about four (maybe five if SE2/9 rumors are true) iterations of the same form factor completely misses the absolutely REVolutionary design and functionality of the full screen Face ID X-series (and now 11) iPhones that were released the same year as the 8, and we’re almost certain being worked on for at least two years meaning that started at or before the 6S came out, very likely longer.

Maybe they were planning it for alongside the 7 but it wasn’t ready because of just how major a change it was.

At worst, it means there were three iterations of that (6) form factor instead of the usual two prior to then.

It could be argued the 5 was as “lazy” as you’re saying the 7 effectively was. You can hardly say the difference between the 4-series and the 5 series was exactly revolutionary. They made it half an inch taller and slightly thinner. Wow huge innovation there. And you can’t argue that this was after Steve: The 5 was released at around the time Steve passed. That was most certainly his work and not Tim’s. The X was most certainly Tim’s work and not Steve’s.

Ok. So it was “lazy” releasing the 8 alongside the X instead of something else entirely, or nothing at all (so just the X)? Umm... ok. No. Apple’s More recent strategy - and it’s a good one - of releasing updated existing tech ALONGSIDE new innovations has been a big part of increasing Apple’s market- and mind-share, by offering more affordable options (relatively). If the last three years had seen 8, 8S, and 9 iPhones, say, with no X-series at all, then you’d have a point. But to suggest the 7 and 8 were lazy because they were so similar to the 6/6S while they were working towards and then releasing the X series AS WELL, is ridiculous.


2. But Ok. Tim is lazy and Steve wasn’t, because Steve released revolutionary designs every two iterations at most while Tim’s “revolution” cycle is clearly longer...

Hmmm....

Original iMac released August 1998. Went through 6 iterations with virtually the exact same design and shape over almost five years before being discontinued in 2003.

And around the same time: PowerMac G3/G4 - no less than TEN iterations with almost exactly the same shape and design over the course of four years (1999-2003).

And that, followed by the PowerMac G5 / original Mac Pro design that was almost completely unchanged from 2003 until the trash can Mac Pro TEN years later in 2013.

Not to mention the iPod (what became “iPod Classic”). From the first click-wheel model in 2004 until the iPod Classic’s discontinuation in 2014 the design was virtually unchanged (slight change in screen size midway). Ten years.

All or almost all, under Steve’s watch.

And you’re up in arms that they used the same design for the last home button iPhone for three years instead of two before releasing something new.

All this is to counter one of your louder arguments with some facts. Almost all your other complaints are equally reaching and lame.

As to your “what people want” argument - Steve famously said something to the effect that people don’t know what they want till after you give it to them. Needless to say, you argue people buy the “regurgitated” 8 because they don’t have any other choice if they want an iPhone. Except they’ve had the choice for the X, XR and now 11, in that time as well (at the more affordable end) and plenty of people are still buying the “regurgitated” 8.

And then there’s the SE. Tim brought out the NEW (at the time) 6 design followed by the 6S, 7, etc. and what did a lot of people want back? The older 4-inch design - a regurgitation of the 5S if you ever saw one. And that was loved!

So yeah. Your “Tim isn’t innovative like Steve because he’s keeping some designs for more than 2 years/iterations” argument is weak at best, if not just plain ludicrous.
 
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Dude you have some of the lamest arguments here. What’s your big problem with iPhones having the same form factor for 4 (so far) iterations? Two major issues with this argument (especially when trying to use it to suggest Tim isn’t innovating when Steve did):

1. Ranting about four (maybe five if SE2/9 rumors are true) iterations of the same form factor completely misses the absolutely REVolutionary design and functionality of the full screen Face ID X-series (and now 11) iPhones that were released the same year as the 8, and we’re almost certain being worked on for at least two years meaning that started at or before the 6S came out, very likely longer.

Maybe they were planning it for alongside the 7 but it wasn’t ready because of just how major a change it was.

At worst, it means there were three iterations of that (6) form factor instead of the usual two prior to then.

It could be argued the 5 was as “lazy” as you’re saying the 7 effectively was. You can hardly say the difference between the 4-series and the 5 series was exactly revolutionary. They made it half an inch taller and slightly thinner. Wow huge innovation there. And you can’t argue that this was after Steve: The 5 was released at around the time Steve passed. That was most certainly his work and not Tim’s. The X was most certainly Tim’s work and not Steve’s.

Ok. So it was “lazy” releasing the 8 alongside the X instead of something else entirely, or nothing at all (so just the X)? Umm... ok. No. Apple’s More recent strategy - and it’s a good one - of releasing updated existing tech ALONGSIDE new innovations has been a big part of increasing Apple’s market- and mind-share, by offering more affordable options (relatively). If the last three years had seen 8, 8S, and 9 iPhones, say, with no X-series at all, then you’d have a point. But to suggest the 7 and 8 were lazy because they were so similar to the 6/6S while they were working towards and then releasing the X series AS WELL, is ridiculous.


2. But Ok. Tim is lazy and Steve wasn’t, because Steve released revolutionary designs every two iterations at most while Tim’s “revolution” cycle is clearly longer...

Hmmm....

Original iMac released August 1998. Went through 6 iterations with virtually the exact same design and shape over almost five years before being discontinued in 2003.

And around the same time: PowerMac G3/G4 - no less than TEN iterations with almost exactly the same shape and design over the course of four years (1999-2003).

And that, followed by the PowerMac G5 / original Mac Pro design that was almost completely unchanged from 2003 until the trash can Mac Pro TEN years later in 2013.

Not to mention the iPod (what became “iPod Classic”). From the first click-wheel model in 2004 until the iPod Classic’s discontinuation in 2014 the design was virtually unchanged (slight change in screen size midway). Ten years.

All or almost all, under Steve’s watch.

And you’re up in arms that they used the same design for the last home button iPhone for three years instead of two before releasing something new.

All this is to counter one of your louder arguments with some facts. Almost all your other complaints are equally reaching and lame.

As to your “what people want” argument - Steve famously said something to the effect that people don’t know what they want till after you give it to them. Needless to say, you argue people buy the “regurgitated” 8 because they don’t have any other choice if they want an iPhone. Except they’ve had the choice for the X, XR and now 11, in that time as well (at the more affordable end) and plenty of people are still buying the “regurgitated” 8.

And then there’s the SE. Tim brought out the NEW (at the time) 6 design followed by the 6S, 7, etc. and what did a lot of people want back? The older 4-inch design - a regurgitation of the 5S if you ever saw one. And that was loved!

So yeah. Your “Tim isn’t innovative like Steve because he’s keeping some designs for more than 2 years/iterations” argument is weak at best, if not just plain ludicrous.

Couple hints because I don't have time for this:
- If you are to compare development cycles for the 1993- products and 2015- iPhones, do it in context. You may want to factor in the available technology, resources, competition at the time and that Apple went from a flailing company at the brink of bankruptcy to an empire. So yea, what I’m saying, especially to your point about the 2-year iPhone design refreshes, is that they managed to somehow achieve more with less

- If you are to bring more product lines to the argument, when was the last time the iMac and Mac mini were given any design love under Tim? The trashcan Mac Pro was radical, yes, and then it was left to die on the vine. The iMac Pro was a stopgap release that hasn't been updated since. Tim's stewardship has propelled the iPhone into the stratosphere but was a disaster for all things OSX. Iteration upon iteration upon ..

- I also loved the og SE but there's only so many times you can pull the same rabbit from the same hat when your competitors are having a field day with their designs

- Good job pointing out all the other available devices, which brings up another interesting topic we didn't go to: the SKU clutter under Cook. It’s reaching Gil Amelio levels. Gone is the choice simplicity Jobs forced in after he returned (partly due to Apple's economic malaise, sure), now it's a bit like browsing Nokia's old catalogue if you also consider the refurb options

- Anyway like the i7 person said, I don't think we'll ever meet eye to eye so have a good day

PS. The iPhone 5 was indeed a riff on the 4/4S design, but by god the slate version was probably the most beautiful phone Apple had made <3
 
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....- Good job pointing out all the other available devices, which brings up another interesting topic we didn't go to: the SKU clutter under Cook. It’s reaching Gil Amelio levels. Gone is the choice simplicity Jobs forced in after he returned (partly due to Apple's economic malaise, sure), now it's a bit like browsing Nokia's old catalogue if you also consider the refurb options...
What’s the issue with a full featured catalog? It‘s working for Apple.
 
What’s the issue with a full featured catalog? It‘s working for Apple.

Is it? Or is it confusing people with too many similar options? The way Steve simplified the existing portfolio was so radically beneficial for company & customer alike it's being taught in business schools.

Is there anything left to the "think different" moniker at this point in time?
 
Is it? Or is it confusing people with too many similar options? The way Steve simplified the existing portfolio was so radically beneficial for company & customer alike it's being taught in business schools.

Is there anything left to the "think different" moniker at this point in time?
People are able to navigate buying TVs and cars and washers and dryers. All items with multiple variations in the product line. You may be coming from your own biases, here, but I think people like choice. Sure we can slice this anyway we want, since we're talking pie in the sky, and say some are confused and some are happy there are many options.

As for "think different", does that really matter in 2020? Or is that an appendix of a bygone era?
 
People are able to navigate buying TVs and cars and washers and dryers. All items with multiple variations in the product line. You may be coming from your own biases, here, but I think people like choice. Sure we can slice this anyway we want, since we're talking pie in the sky, and say some are confused and some are happy there are many options.

As for "think different", does that really matter in 2020? Or is that an appendix of a bygone era?

Thinking different always matters. That's the whole point of it! And we're about to enter a whole new era of thinking differently when the covid malaise is over but that's a whole different topic.

The detriment of having too much choice is not my own bias, really. It's also textbook marketing theory, that past 4-5 options you get a person confused so they default to a baseline such as habit or low price.
 
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Thinking different always matters. That's the whole point of it! And we're about to enter a whole new era of thinking differently when the covid malaise is over.
Thinking and doing different matters. However does the moniker really matter today? I say no as a new generation of people become Apple customers.

The detriment of having too much choice is not my own bias, really. It's also textbook marketing theory, that past 4-5 option you get a person confused so they default to a baseline such as low price.
I gave several example of where "textbook marketing theory" was violated, cars being the most notorious. As I said above new generations of apple customers are starting to come aboard, and these customers like choice...not lack of choice. The diehard Steve Jobs followers are the ones that seem to disdain choice.
 
Thinking and doing different matters. However does the moniker really matter today? I say no as a new generation of people become Apple customers.


I gave several example of where "textbook marketing theory" was violated, cars being the most notorious. As I said above new generations of apple customers are starting to come aboard, and these customers like choice...not lack of choice. The diehard Steve Jobs followers are the ones that seem to disdain choice.

I don't think it's a generational matter how excessive choice can backfire; but ok, buying electronics is an innocuous scenario –even if you're confused, at most you'll get buyer's remorse (and that is, if you care enough).

It's not so much that we need less products because the abundance is giving consumers panic attacks.. what's more valid is that the amount of resources needed to produce and maintain this wide assortment over time could be much better invested in a trim selection of few yet amazing products.
 
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