How to kill a brand...
TomTom, before the release of the 2nd gen iPhone, the 3G, was a renowned name.
Announcing they can do it for the 3G, then making their customers having to wait for 3GS launch, then take few month to release the app, then announce the car kit...
Let's wait a few months and TomTom will become Tomboy and bye bye head of communication, too late for the Apple community.
TomTom, before the release of the 2nd gen iPhone, the 3G, was a renowned name.
Announcing they can do it for the 3G, then making their customers having to wait for 3GS launch, then take few month to release the app, then announce the car kit...
Let's wait a few months and TomTom will become Tomboy and bye bye head of communication, too late for the Apple community.