1. Steve told you to. 2. Everyone else in line was buying one. 3. Because it makes a great flashlight in the dark. 4. Wanted a phone that actually worked with your Mac 5. Couldn't find anything else to do with your $599 dollars. 6. So everyone at work would think your cool. 7. To Ebay it and make money. 8. Just because. 9. Your addicted to YouTube. 10. You wanted the girlfriend to bitch about something else besides your porn habit. Anyone else?