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It's finally official! As expected, Apple will be holding its annual flagship iPhone event on Tuesday, September 9, and we're expecting to see several new iPhone models, some new accessories, new Apple Watch models, and perhaps a few more announcements.

top-stories-2025-08-30.jpg

Apple has plenty more announcements in the pipeline beyond next month's event, however, including a host of new products coming through the first half of next year and several exciting changes for the iPhone lineup over the next few years, so read on below for all the details!

Top Stories

Apple Event Announced for September 9: 'Awe Dropping'


Apple will hold its annual iPhone-centric event on Tuesday, September 9, at the Apple Park campus in Cupertino, California, according to an announcement that went out this week. The event will start at 10:00 a.m. Pacific Time, with select members of the media invited to attend.

awe-dropping-event.jpg

We're expecting a number of announcements at the event, with Apple's event logo potentially hinting at a few aspects of the upcoming iPhone models. Apple reportedly has a host of product launches planned for the coming months, but many of them won't be appearing at next month's event in order to spread things out and keep the focus on the new flagship iPhone models and related products.

iPhone 17 Air is Launching Soon, Here Are All the Rumors

While we're getting four new iPhone models at Apple's upcoming event, the most intriguing one is the so-called "iPhone 17 Air," a new ultra-thin model replacing the traditional Plus model in the lineup.

iPhone-17-Air-Dummy-Thumb-2.75.jpg

We're expecting a thin body of around 5.5mm with a wide rear camera bump, a 6.6-inch display, just one rear camera, and an ultra-thin battery that will result in shorter battery life than other models, but some users may find that tradeoff worth it.

Apple Has Reportedly Considered Releasing iPhone 17 Air Bumper Case

We're continuing to hear more about potential accessories for the iPhone 17 lineup, and beyond a battery case to help give the iPhone 17 Air additional battery life, we're now hearing that Apple has at least considered releasing iPhone 4-style bumper cases with no rear panel in an effort to provide some protection while still emphasizing the thinness of the new model.

iPhone-17-Air-Thumb-2-Blue-Electric-Boogaloo.jpg

In other case news, previous reports of a new "TechWoven" material have been joined by rumored colors for "Liquid Silicone" cases similar to those Apple has offered for many years. And finally, we've seen our first alleged look at the Crossbody Strap accessory that will be able to attach to Apple's new cases.

iPhone 17 Pro Coming Soon With These 12 New Features

Rumors about the iPhone 17 Pro and iPhone 17 Pro Max have been building for months, and with an official unveiling now right around the corner, we've recapped all of the features we're expecting to see in the new models.

iPhone-17-Pro-on-Desk-Centered-1.jpg

From a redesign with an aluminum chassis and large rear camera bump to new colors including an orange or copper option to camera improvements and more, this year's Pro models should see some significant changes.

From iPhone 17 Air to iPhone 20: Apple's Redesign Timeline

The upcoming iPhone 17 Air is just the first step in a rapid-fire effort to remake the iPhone lineup over the next few years, as recapped this week by Bloomberg's Mark Gurman.

Apple-Foldable-Thumb.jpg

Following the new ultra-thin Air model this year, we should see Apple introduce its first foldable iPhone next year, and in 2027 we may see a special 20th-anniversary model with a wraparound display and no bezels at all.

AirPods Pro 3 Expected to Launch This Year With Key New Feature

Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring. A similar feature was introduced earlier this year on the Powerbeats Pro 2.

AirPods-Pro-3-Heart-Rate-Tracking-Feature.jpg

We're also expecting a number of design changes for the new AirPods Pro, including a smaller case with a hidden capacitive pairing button and a disappearing status light. The earbuds themselves may also see a redesign to shrink the size a bit and allow for a better fit.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Article Link: Top Stories: Apple's 'Awe Dropping' iPhone Event on September 9
I dont care about Apple events anymore. I use to love it now….. I am not excite…..hope someday thing get better LOL
 
If you are going to have a thick camera bump, then why not make it as thick as the lens all the way across, so that at least if you lay the phone down it doesn't rock around.
 
seriously? jaw dropping for what?? and macrumors, why the HELL did you put the freaking foldable phone screenshot on this??? COME ON NOw... do not click bait me here
 
Prepared to be awed by the accessories. It’s a case. A tag, a screen protector, a lanyard ummmm I’m not sure that these will raise any emotions/ or reactions that even approximate awe … possibly droppings but not awe.
 
Based on the excellent reporting on this site and others, we already know enough to not have to sit through the upcoming "Dropping" event. It's now simply smoke and mirrors marketing.

It used to be quite enjoyable to go to WWDC and other Apple events when held in San Francisco. But alas that's in the past, now Apple is far less "exciting and innovative".
 


It's finally official! As expected, Apple will be holding its annual flagship iPhone event on Tuesday, September 9, and we're expecting to see several new iPhone models, some new accessories, new Apple Watch models, and perhaps a few more announcements.

top-stories-2025-08-30.jpg

Apple has plenty more announcements in the pipeline beyond next month's event, however, including a host of new products coming through the first half of next year and several exciting changes for the iPhone lineup over the next few years, so read on below for all the details!

Top Stories

Apple Event Announced for September 9: 'Awe Dropping'


Apple will hold its annual iPhone-centric event on Tuesday, September 9, at the Apple Park campus in Cupertino, California, according to an announcement that went out this week. The event will start at 10:00 a.m. Pacific Time, with select members of the media invited to attend.

awe-dropping-event.jpg

We're expecting a number of announcements at the event, with Apple's event logo potentially hinting at a few aspects of the upcoming iPhone models. Apple reportedly has a host of product launches planned for the coming months, but many of them won't be appearing at next month's event in order to spread things out and keep the focus on the new flagship iPhone models and related products.

iPhone 17 Air is Launching Soon, Here Are All the Rumors

While we're getting four new iPhone models at Apple's upcoming event, the most intriguing one is the so-called "iPhone 17 Air," a new ultra-thin model replacing the traditional Plus model in the lineup.

iPhone-17-Air-Dummy-Thumb-2.75.jpg

We're expecting a thin body of around 5.5mm with a wide rear camera bump, a 6.6-inch display, just one rear camera, and an ultra-thin battery that will result in shorter battery life than other models, but some users may find that tradeoff worth it.

Apple Has Reportedly Considered Releasing iPhone 17 Air Bumper Case

We're continuing to hear more about potential accessories for the iPhone 17 lineup, and beyond a battery case to help give the iPhone 17 Air additional battery life, we're now hearing that Apple has at least considered releasing iPhone 4-style bumper cases with no rear panel in an effort to provide some protection while still emphasizing the thinness of the new model.

iPhone-17-Air-Thumb-2-Blue-Electric-Boogaloo.jpg

In other case news, previous reports of a new "TechWoven" material have been joined by rumored colors for "Liquid Silicone" cases similar to those Apple has offered for many years. And finally, we've seen our first alleged look at the Crossbody Strap accessory that will be able to attach to Apple's new cases.

iPhone 17 Pro Coming Soon With These 12 New Features

Rumors about the iPhone 17 Pro and iPhone 17 Pro Max have been building for months, and with an official unveiling now right around the corner, we've recapped all of the features we're expecting to see in the new models.

iPhone-17-Pro-on-Desk-Centered-1.jpg

From a redesign with an aluminum chassis and large rear camera bump to new colors including an orange or copper option to camera improvements and more, this year's Pro models should see some significant changes.

From iPhone 17 Air to iPhone 20: Apple's Redesign Timeline

The upcoming iPhone 17 Air is just the first step in a rapid-fire effort to remake the iPhone lineup over the next few years, as recapped this week by Bloomberg's Mark Gurman.

Apple-Foldable-Thumb.jpg

Following the new ultra-thin Air model this year, we should see Apple introduce its first foldable iPhone next year, and in 2027 we may see a special 20th-anniversary model with a wraparound display and no bezels at all.

AirPods Pro 3 Expected to Launch This Year With Key New Feature

Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring. A similar feature was introduced earlier this year on the Powerbeats Pro 2.

AirPods-Pro-3-Heart-Rate-Tracking-Feature.jpg

We're also expecting a number of design changes for the new AirPods Pro, including a smaller case with a hidden capacitive pairing button and a disappearing status light. The earbuds themselves may also see a redesign to shrink the size a bit and allow for a better fit.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Article Link: Top Stories: Apple's 'Awe Dropping' iPhone Event on September 9
More like Dog Dropping(s)
 
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