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Tor Myhren Officially Joins Apple as Vice President of Marketing Communications
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Marketing is part art and part science. I'd've thought Apple go forward with an internal appointment, so this is interesting bringing in new talent. At the end of the day, if Apple make great magical forward thinking products, the marketing will be relatively straightforward and the message actually enhanced. Only if the products are not up to standard will marketing need to really try spinning a message to counteract disappointment. Maybe Phil will be moving into another position and will be replaced by Tom, and might explain the reporting to Tim.
necktie with unbuttoned collar. Bad start, bad start
No matter how many times Eddy Cue buttons his collar, I will never be able to take him seriously.
Like them are not, they keep a product from being a Rapunzel. Seen way too many superior products go nowhere with poor, if any, marketing.
Plenty of people own BMW or Mercedes cars, and yet they are considered to be luxury cars.
SOME models are.
A lot of BMW drivers are considered scum in the UK
Rude arrogant pricks who THINK they are special.
A few hundred pounds is NOT a luxury.
Many could pay more in fuel for their car for a month than an Phone for a year or two.
As I say, it's the Show, the clever marketing that makes it this way.
A PC is a far far better machine as a DEVICE.
Runs faster, Runs more software, that's the function of a computer. It'a device to do a job.
Dude, Apple is using the plural. Four out of five dentists may disagree with that usage, but MR is just reporting on what Apple did. If you have a problem with the word, get in communication (or maybe communications
) with Apple. Also, if you do find a legitimate error in a MR article, Rule #8 in the minor problems of the forum rules says how to deal with it.
So basically they are considered luxury cars despite many people having them, as I mentioned.
It's called Marketing Communications (Marcomms for short), you will learn of it if/when you enter a corporate or a marketing job.
Accordingly his position is called Vice President, Marketing Communications.
Corrected it for you.
Accordingly his position is called Vice President, Marketing Communications.
Corrected it for you.
I've always been amazed by this very strange conviction that scin color or sex have something to do with top-level qualification...
[doublepost=1462091365][/doublepost]T
They're most certainly not. They are "premium" (at least as far as pricing is concerned), and that's about it.
A Rolls Royce or Bentley would be a luxury car, even if it is a technically inferior product...
[doublepost=1462091591][/doublepost]Sounds like a bit of a dispensable position to bloat a C-suite with, IMHO.
Can't Angela Ahrendts oversee these activities, given that she's doing nothing about these horrible Apple stores?
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Exactly right.
This "IS" the Apple trick.
And unfortunately one of the very worst aspects of "SOME" Apple devotees.
They buy Apple as they think they are special and have something other people wish they had if only they had the money.
I know not everyone is this way, but it's a bad side of some Apple Owners.
They seem to forget in reality it's a cheap mass factory produced product sold in the tens of millions and is not special in any way.
It's the whole clever marketing that Apple must spend tens or hundreds of millions on that keeps this concept of special alive.
They are nicely constructed products of course.
They are form over function, without question.
They are made worse in the way they work for aesthetic reasons.
But it sells
Now we are splitting hairs on the actual soecificity of the word. I bet plenty of regions/areas in the world will refer to those cars as luxury cars (while calling a Bentley or something like that more along the lines of an exotic car).
When you're fresh out of ideas, just make more ads?
They already have Phil Schiller (Senior VP of Worldwide Marketing), so this new guy adds only "VP of marketing communication" - but there's also Steve Dowling, who is VP of Communications.
Confusing to say the least.
They already have Phil Schiller (Senior VP of Worldwide Marketing), so this new guy adds only "VP of marketing communication" - but there's also Steve Dowling, who is VP of Communications.
Confusing to say the least.
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