Last year I got my son's 32GB iPad 4 at Target on Black Friday. They were offering a $50 gift card plus I got 5% savings using my Red Card so I saved about $80. It was a Christmas gift so there wasn't an urgency to get it on release day. Of course, you have to fight the crowds and they may not have what you want in terms of carrier, storage, color in stock and available. I personally hate Black Friday crowds and only did it because I have a Target 5 minutes away that's easy in and out of the parking lot.
Just ordered iPad Air for myself this AM because a) I'm impatient 😱 and b) I doubt Target will have a silver Verizon 64GB available on Black Friday anyway.