Sorry... there is a "lot of standards" I just bring what I found on each one...You like to talk a lot.
I understand that it sounds like a series of contradictions, read everyone of the specs in detail and you will find those contradictions and a lack of clarity (ATSC is a good example)Yet all you do is confuse people. All you do is contradict yourself
720p IS twice the 16:9 equivalent of SD. While much of SD is transmitted in a frame size of 720x480, the actual square pixel resolution is 640x480. The 16x9 frame size is 640x360, which times two is what? Oh yeah...1280x720.
SDTV <> 640x360
SDTV = ITU-R601 has essentially two modes 1) 13.5Mhz for 4:3 and 18Mhz for 16:9, According to the definition of ATSC (definitions on A53 PART 1 page 9 and 11 of January 2007) SDTV (vertical)=525 line system 60 field x sec. 525x2=1050 (active 960). SDTV (horizontal 16:9)=960 active lines x 2 = 1920.
Back to the 24p topic. The current HDTV runs in a couple flavors...1080i @60i or 720p @60p...all framerates can "fit" or "run" within those two formats. Current 24p DVDs playback in 60i on SD tv's. Pulldown is added to the frames to conform 24p into 60i so it can run at 29.97. HD works basically the same way. A 720p 24p movie will be played back at 60p with extra frames added in. It's still HD. The resolution is there, the native framerate doesn't matter. It will all come out as 60p when broadcast the same way all 1080i/p will be broadcast as 1080i.
I understand that you can play You tube content on HD. that doesn't make it HD, right? yes you can see it! yes it looks big! but that is not HD.
Oh and I playback 720p 24p material through component outputs all the time. It just gets conformed on the fly to 60p. 720p, regardless of initial framerate is most definitely HD
When I refer that you cannot connect a 720p24 signal to a HD monitor via component video or HDMI , I mean a 720p24 signal, -a pure 720p24 signal-. no the ability of a monitor to play 720p60... where the content was "temporal-resolution" adapted to make it "HD" and more where HD has an specific mode for this which is 1080p24 and the monitor will play the movie with the right cadence.
I really don't get why you're on this anti-720p-24p crusade here. It's how all movies look in the 720p format.
Is not an anti-720p24 crusade... It is not even a crusade too... It is just an exchange of opinions and findings on this great forum...
My point is: Apple and anyone can advertise that they have a movie rental service on 720p24 and I'm sure that people who love Apple (including me) enjoy this service while expecting 720p24. However I disagree to market it as real HD. I don't like the idea to manipulate an ambiguity on the "broadcast" standard (regarding the constrains of MPEG2 encoding allowances) and advertise their movies as 720p (a nomenclature where people understand 720p as 60fps) and more when it comes from a company like Apple... there is not need.
Please don't take it as a personal attack...