What it means for the consumer: (1) more privacy, (2) less sale of personal information, (3) less intrusion into our lives. What it doesn't mean for the consumer, which the poster appears to be implying: higher prices - because, in most cases, the seller is charging what the market will bear, not just cost recouplment, and will simply take the cost savings in advertising and put them into higher profits and bonuses for the senior executives.