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What it means for the consumer: (1) more privacy, (2) less sale of personal information, (3) less intrusion into our lives. What it doesn't mean for the consumer, which the poster appears to be implying: higher prices - because, in most cases, the seller is charging what the market will bear, not just cost recouplment, and will simply take the cost savings in advertising and put them into higher profits and bonuses for the senior executives.
 
I wouldn't be surprised to see this purchased by Google in the not too distant future.
haha. that would be hilarious.
Paranoia is running rampant apparently. You knowingly open an advertisement email, why should that not be tracked? This is vital information for a business in order to most efficiently advertise a product or service. It makes the business better for the consumer. Just because you are not interested in something, doesn’t mean that others are too. This is what tracking is for, to determine interest/demand.

If you don’t want to be tracked, just delete the email without opening it.
that's not true. I tried it and it tagged a lot of important emails as being tracked as well. ie: PayPal, credit card statements, etc
Just a quick warning... I signed up for this to test this out earlier today after reading the article. It seemed to work pretty well and do what it said. About a half hour ago, almost all of my mail ever (going back to 2005) was suddenly archived, except for about 38 items. Doesn't seem to be destructive, definitely forcing my hand toward Inbox Zero. I've sent a message to support and have already heard something back from them, so at least they're responsive. We'll see how it goes.
hmm, could you share their response?
 
hmm, could you share their response?
Super helpful so far. I offered to help either online or via phone and they called a few minutes later. We reviewed how my Gmail is configured and they said that it may be related to a conflict with another application (Unroll.me) or may be unrelated. He asked for some screenshots which I sent, and he walked me through moving my emails back to my Inbox. I will update as I know more, but for what it's worth they seem very eager to help and to make sure that their product performs as expected.
 
I work for a school that uses a popular e-mail marketing tool to stay in touch with "Friends" of the school and alumni. We don't do any kind of advanced "conversion tracking" or anything like that. Yes, sometimes we send email asking for donations. But most of the time we're providing content people have signed up for—newsletters, etc. We're a small school on a small budget. Open and click information is helpful to us—it's the only feasible way for us to track what works well, what doesn't, how people are engaged.
 
I work for a school that uses a popular e-mail marketing tool to stay in touch with "Friends" of the school and alumni. We don't do any kind of advanced "conversion tracking" or anything like that. Yes, sometimes we send email asking for donations. But most of the time we're providing content people have signed up for—newsletters, etc. We're a small school on a small budget. Open and click information is helpful to us—it's the only feasible way for us to track what works well, what doesn't, how people are engaged.
I can appreciate that and I'm sure that most people won't change their habits or even be aware that they can be tracked through email, so you'll still get the feedback that you need. But I don't agree with it that it's a good reason to not allow people the option to avoid being tracked. I don't set up a camera in your house to see which pieces of mail you open, regardless of how valuable that information may be.
 
I can appreciate that and I'm sure that most people won't change their habits or even be aware that they can be tracked through email, so you'll still get the feedback that you need. But I don't agree with it that it's a good reason to not allow people the option to avoid being tracked. I don't set up a camera in your house to see which pieces of mail you open, regardless of how valuable that information may be.
I don't think setting up a camera in someone's house is equivalent to tracking whether they open and click mail that they opt into receiving. While I "get it" from the consumer perspective, on the other hand U.S. law forbids sending unsolicited corporate email. So the overwhelming majority of email that "tracks" people is opt-in, and I don't think it's unreasonable to track basic stats like that.

Now, deeper kinds of tracking, and 3rd-party data collection is completely unjustifiable. In email or on the web, in my opinion.
 
There is is. An Anti Google email and you managed it in post 1. BRAVO!!

Some of us like a little less advertising in our email, nothing wrong with his comment. I have been shocked at how much faster a service like Fastmail is than Gmail and there are no ads. Nothing wrong with communicating that preference.
 
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There are many valid reasons why read receipts etc should be enabled from "some companies" that you interact with. For example you are emailed an important document from a company that if not read would require to be sent out in the post...
 
Or you could use any Apple mail app and turn off the downloading of all content. I guess this is a step further though.

Aside from not allowing remote images to load automatically is there anything else that can be disabled in Mail?
 
Software devised and built by the NSA or others. I feel like all pro privacy software is a double edged sword and giving access to your emails within the already exposed arena of gmail seems like asking to be spied on.
 
Super helpful so far. I offered to help either online or via phone and they called a few minutes later. We reviewed how my Gmail is configured and they said that it may be related to a conflict with another application (Unroll.me) or may be unrelated. He asked for some screenshots which I sent, and he walked me through moving my emails back to my Inbox. I will update as I know more, but for what it's worth they seem very eager to help and to make sure that their product performs as expected.
Okay. So its not something they've done actively…
 
I think this a great product that can take us a long way towards attaining the privacy that we deserve while sending and receiving emails. I love using Google Chrome most of the time and this comes as an advantage to me. This is because we all deserve privacy from companies and marketers who are able to monitor information about what is going on in our emails.
 
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