After reading the fine print there is no listed end date. It just says Apple can cancel the program at any time. Do you think they will end this program right before the release of the iPhone 7? I'm ready to upgrade right now but Sep/Oct is right around the corner. BUT.. if my iPhone 5S won't likely get the $150 trade in value that it currently gets in the Trade Up Program I probably should cash it in now and get an SE or 6S. I can't afford much so the monthly payments work best for me. I can't afford $500-$800 out of pocket. I hate the mobile industry for getting away from subsided phones. No wonder sales are dropping.