Outstanding quarter. Phones, tablets, Macs, watches, services all growing in all places.
It's insane to be quite honest.
"we established a goal of doubling our fiscal 2016 services revenue of $24 billion by the year 2020" ... that's HUGE! TV Shows and a few one off movies alone is not going to do this:
iCloud services will have new offerings
Software as a Service (Saas) will play a BIG Role:
- Logic Saas, Lightroom or an evolution of this, Playgrounds (Eduational, Consumer, and Business) as a Saas,
iCloud Swift ... yup I'm calling this one ... can seriously happen (allowing iPads to code and code history saved in real time)! Garaband icloud too ... plugins can be sourced from partners' websites at rapid speeds, enabled disabled etc.
e.g. Your iMac's screen and ports or entire iMac/MBP/MacPro is dead! You're loosing valuable production time ... well connect your iPad or a loaner and all your work has been saved ... in the Cloud ready to rock'n'roll. No re-installing software, no adjusting, setup, no TimeMachine re-installing etc. Just instantly WORKS! Heck they may call TimeMachine as a Saas doing delta uploads for changes.
of course there is the standard storage as well.
Mac sales and revenue would have gone up even more if Apple had updated the Mac mini.
Over 3 years with no update.
I think the paradigm shift of consumers either wanting an all in one unit or a laptop is clearly shown in the Mac hardware revenues BEST QUARTER EVER:
MacBook
MacBook Air
MacBook Pro
iMac
The remaining two are:
Mac Mini - which would be huge in education as well as Indian and other Asian markets as well as in S.African markets as well. Yet the profit margins would be much lower unless Apple has a trick or two up their sleeves.
Mac Pro - This will have THE highest profit margins per unit sold in Apple's entire repetoire, aside from software and services.
iMac Pro - a new category to fill the void of a Mac Pro modular system.
At this point I think Apple should be heavily embarrased to still have the Mac Pro trash-can in their stores display shelves. They should be heavily discounting this to rid the stock. Personally I'd LOVE to have even a 6-core unit, cause I love the design, feel the power would still be beyond my daily needs and I like the nostalgia of the Cube it had replaced.
Don't worry Apple will have us all covered in the Mac space by mid-2018.
Who would care in an earnings call?
Pricessly!