Hey all, I'm worndering if anyone is in the same bind. I have an unlimited data plan along with my wife. My wife, being primary, used to be able to get a new iPhone every year, and she used to do that. They then changed it. Now we are both on the 2 year upgrade cycle on the 5S and going for the 6S. This morning, we ordered 128gb iPhone 6S Plus from AT&T. Total cost was $545 or so. Now, I'm thinking maybe I should have done the iPhone Upgrade Pricing with Apple instead. Pros of Apple UP 1. New iPhone every year 2. AppleCare+ 3. Unlocked iPhone 4. Ability to switch carriers at any time since my contract is up. Cons of Apple UP 1. Full price for phone 2. Never stop paying if you want new iPhone's every year. So, when you think about it, the IUP is $44.91 a month. $44.91 x 12 months = $538.92 (which is actually cheaper than the AT&T subsidy). And this includes AppleCare+! So is it just me when I think it's a no brainer to switch to the Apple Upgrade Program? I have both on order. The AT&T one is slated for Oct. 16-23rd for both Space Grey and Rose Gold. However, the Apple one, we reserved this morning when we woke up so my wife didn't get Rose Gold, she got regular Gold. She's a bit upset, but I keep telling her she's gonna put a case on it, it ain't gonna matter the color. Anyhow, anyone else in this same dilemma? What are you planning on doing?