Alder lake's mere existence has disciplined Zen 3 prices. The mighty 5950x has a MSRP of $799 (more than an entire base model Mac mini) and was sold out in much of late 2020 and 2021. When in stock during that time period, it routinely sold for above MSRP. Microcenter sometimes had it on sale for $850 or $900 and Amazon and Newegg were even worse. Intel Comet lake and rocket lake couldn't compete with Zen 3 and AMD reigned supreme for a period of time.A major contributing problem with the 14->10nm transition was that Intel tried to "make up lost ground" by compressing more stuff into a shorter timeline. 14nm was a bit late so stuff an extra dose of density bump into 10nm to catch up. Trying to do all of the catch up in one big jump was a mistake.
I think folks are not fully appreciating that by shifting to Angstroms Intel gets to take smaller increments. Going from 2nm to 1nm is a jump of 10 Angstroms. Going from 20A to 18A is just 2. It is an approach where they are taking smaller increments. So pulling forward a 2A process increment by 3-6 months is different, smaller hurdle to jump over than pulling back 10A increment by 6 months.
The bigger jump that Intel is talking about doing is the Intel 7 to Intel 4 jump. 4 to 3 will likely be more a refinement than a huge jump.
Samsung has had problems getting gate-all-around to work. (essentially what Intel calls RibbonFet) TSMC hasn't been doing peculiarly better either ( they have avoided the transition away from FinFet. ) . So one issue is that Intel's two competitors can't necessarily quickly extend their lead either. There are two major inflection points coming ( gate-all-around and High-NA EUV tools) . What Intel mainly has to do is not shoot themselves in the foot and 'win' one step at a time.
However, if Samsung has a "Eureka" moment after diligently working away at the problem , then Intel will have issue ( that they don't control). Samsung open a window for Qualcomm interest in 20A.
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Intel’s foundry roadmap lays out the post-nanometer “Angstrom” era
Could the “Intel 20A” process node (that’s 20 Angstroms) rival TSMC and Samsung?arstechnica.com
Qualcomm has a variety of chips they need to make. they don't need to dump everything onto INtel 20A , but if 20A is tuned for what they need for a subset product then it could be a better choice. And Intel could lean on Intel 3 longer to get to 18A for a broader set of their products.
Similarly. not all customers are interested in ultra-hyper density.
"... TSMC’s N3E node was explicitly designed to improve the process window to speed up time to yield, increase yields, boost performance, and lower power. The report says this would all be accomplished at the cost of lower transistor density compared to the original N3. Initially, TSMC expected to initiate high volume manufacturing (HVM) using N3E about a year after N3 HVM start, sometimes in Q3 2023. But since test production yields of N3E are already high, TSMC wants to start using it commercially earlier, sometimes in Q2 2023. ..."
TSMC’s N3E Will Reportedly Enter Production Ahead of Schedule
But do not expect many 3 nm designs shortly.www.tomshardware.com
TSMC seems to be forking off more supplemental variants on each generation now. N5 , N5P , N4 , N4P , N4HPC ( maybe N4N(vidia) on Nvidia slides). . There is a decent chance they will get bogged down a bit on that at N3. TSMC trying to make the widest set of variants makes them move vulnerable to a vendor who limits the focus to a more narrowly defined subset ( to cherry pick off a subset of clients. ) .
If the super duper highest transitory density has wafer costs that are 2x TSMC N3 wafer costs some customers are going to pass.
It wasn't laughable that AMD could catch up 5-6 years ago either. Again... narrow focus and stop shooting yourself in the foot and the odds aren't as bad. ( and willy nilly chunking out your fab business was one of those shot yourself in the foot moves made by AMD. A fab business that is completely addicted to 'lock in' wafer order contracts isn't really competitive. ) . Asking the Intel foundry services business to be competitive actually would help the whole ecosystem of Intel products.
Intel isn't guaranteed a win . but not guaranteed a loss either. Few were picking the Cincinnati Bengals to be in the Super Bowl back in October 2021. The Bengals didn't win the Super Bowl but just getting there was very good outcome. ( And if 3 or 4 plays had lucky bounces had gone the other way .. they would have won. )
I think we will probably see lower overlap between the processor package products from those five over the next 2-3 years rather than more. (or everyone trying to match Intel's make "everything for everybody" processor package approach. )
that isn't necessarily going to be bring more competition inside of specific , narrow product segmentations. (e.g., low end laptop or extremely high end workstation. )
Consumers in the same product category will probably be paying just as much (if not more). The factor of some consumers being able to move a lower tier and still get their needs met ( e.g., desktop -> laptop with no performance problems. ) has been in play over last 40+ years.
Then alder lake came out and the 12900k defeated the mighty 5950x in many tasks (not all, but many and it was convincinly stronger in gaming). And the 12900k was cheaper too. Just this weekend, I went to microcenter and the mighty 5950x that once sold in that same store for over $850 was on sale for $519. A 39 percent discount There's no way the price of Zen 3 would've declined so dramatically if Alder Lake wasn't as strong as it is.
That's what I mean when I say competition will benefit us consumers. Strong parts from Intel amd, eventually Qualcomm and Nvidia will discipline the prices they can comeptitively charge. So long as there aren't any major shortages or collusion amongst the brands. And if amd and/or Intel has a stronger part in terms of raw performance and performance per watt than apple, Apple will feel some competitive pressure too in terms of pricing. This means that Apple will have to innovate and execute in order to be able to continue extracting the profits that it is used to. And we will benefit. Apple has added back ports on it's machines, fan noise is no longer a problem, and m1 max performs exceptionally well in a thin and light form factor. And is extremely power efficient. Apple wasn't doing this 5 years ago. This is Competition and innovation at play. And it is beautiful to see.