It's more a question of style of branding, than no branding at all. Here's an example:So you only generic things without brands on them? Because almost anything with a good brand will have their logo or choice-words plastered on them.


Comparing just the branding (forget for a minute it's a Thinkpad vs. a Toshiba
Great design like the aluminium PB/MBP doesn't need big glowing apples shouting like that to be recognized. They could have a smaller, etched dark apple on the aluminium, for example. I'll still say it: cult marketing system. Stores with wall-sized white Apple icons to worship...