If you search this forum, you'll see the subject has been extensively typed about. Netflix has concise requirements for which aspects of the service must be included before they'll let it be part of something else -- Sling's new AirTV streaming box being one of them. As far as I know, it's the first 3rd party product that has fulfilled those standards. Apple's TV-App doesn't yet offer all the API's that would allow Netflix to integrate the service components Netflix considers minimally acceptable.