I have a large media library, ripped from BD and stored in iTunes. The TV App picks up only content purchased through the iTunes store - one movie and one TV show - and ignores the over 300 movie titles in my local iTunes folder. That's annoying. I suspect it's because they want us all to buy through their store which, if true, is greedy and shortsighted. If they want users like me - who have TBs of content housed in an Apple ecosystem - then they should let us get at it through the TV App. That way, we'll be going to their app on a regular basis and will thus be exposed to all the other stuff they're providing/selling. Plus, this would allow us to get rid of that stupid and confusing orange "Computers" app!