When introducing tv Take 2 at Macworld 2008, Steve Jobs unknowingly demonstrated a shortcoming in the iTunes movie store setup. Jobs paused for a minute to highlight "Away from Her" a movie that he said he hadn't watched but it received 95% on the Tomatometer at Rottentomatoes.com which he said was the best movie review site out there. Well, tv doesn't have a tomatometer. My girlfriend and I had been having a hard time finding good movies to watch. The tv iTunes movie store's main page shows the best commercial hits which depending on your perspective may or may not be an indicator of a film being good or not. I find that independent films tend to get the most praise from critics because these films don't try to appeal to the lowest form of film enjoyment. Taking Steve's suggestion, I went to RottenTomatoes.com and searched for films above 90%. I found many amazing films and was surprised to find 9 out of 10 of them on iTunes. They've been there, but hidden. There must be a better way to personalize my suggested films. There is. It already exists as the Genius Playlist that works incredibly well to suggest music that goes well together. I think that we may see this for movies in the next iteration of iTunes and tv. However, the best way to find something that you like is to view what other people with your sense of movie taste has been watching. tv 3.0 should open up to become a social networking tool. Boxee does this brilliantly. Last.fm has also been doing this to great effect. In this scenario, iTunes would allow you to add friends (real and/or virtual) and you would share eachother's latest viewed films (music and TV could be included here too). This would enable you to tap into the multiple friends (and their friends... and their friends...) and find movies that you are sure to enjoy. Social networking built into tv would add to the appeal of the box and get the word out on this amazing technology that many are enjoying but many others don't understand.