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Original poster
Apr 12, 2001
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Twelve South today unveiled its latest Apple accessory, a headphone charging stand designed to cut down on desktop clutter.

Available in black or silver, the Fermata is crafted from aluminum and is designed to house a set of on-ear or over-ear headphones such as Apple's Beats Solo2 and Solo3 wireless models. The headphones rest on a leather-covered hook, which is designed to make sure the headphones don't rub against anything.

fermata1-800x554.jpg

The Fermata is more than just a simple stand -- it can also charge headphones. There's a reversible micro-USB connector built into the arm of the Fermata, which can be pulled out to connect to headphones that are charged via USB. When not in use, the charging cable tucks back into the back of the stand.

fermata2-800x533.jpg

If you don't have wireless headphones, the Fermata can still serve as a standard stand, as there's an optional accessory that allows you to wind up a headphone cable to keep it out of the way when not in use.

An extra USB port is included at the base of the Fermata, which is able to charge an iPhone or iPad, so you're getting two devices charged from a single outlet. Extra cable is wound into the base of the stand, so there's no clutter of wires on your desk. The Fermata itself charges via a standard wall outlet with an included AC wall charger and a two-meter charging cable.

fermata3-800x533.jpg

Twelve South's Fermata headphone charging stand is available for purchase in the United States and Japan starting today from the Twelve South website. It's priced at $79.99. An international version will be available in the future.

Article Link: Twelve South Debuts 'Fermata' Headphone Charging Stand
 

Traverse

macrumors 604
Mar 11, 2013
7,298
3,775
Here
I thought it looked very sleek until I say the price. :eek:

I'll pay $80 for a utility, but not just a pole.
 
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aawil

macrumors 6502a
May 18, 2008
541
163
Probably the first one I've seen on par with the justmobile, Which I have.
 

adamneer

macrumors 6502
Apr 18, 2013
420
747
Chicago, IL
Am I the only one who can't stand how 12 South phrases their product launch emails as if they're some historic event being reported on by esteemed journalists? Seriously, I want to punch whoever it is there that feels the need to start everything with "Charleston, SC, Month XX, 20XX -"
 

kd8nzg

macrumors newbie
Aug 4, 2015
15
7
Salem, OH
I got a satechi headphone stand on amazon for $38. For nearly half the price of this I got 3 extra usb 3 ports, and a head phone jack so i never have to unplug my headphones. I just switch the output on my mac when I need to use them. Well worth it. This not so much.
 

cast128

macrumors regular
Jul 24, 2003
148
88
Colorado
Am I the only one who can't stand how 12 South phrases their product launch emails as if they're some historic event being reported on by esteemed journalists? Seriously, I want to punch whoever it is there that feels the need to start everything with "Charleston, SC, Month XX, 20XX -"

It sounds like you may have a little pent up aggression. Getting to the point, the fact that Twelve South includes their location and the date isn't out of the ordinary. This is referred to the as the "Dateline," which is part of a "fairly standardized" press release format used by most companies today.

Dateline: The dateline presents the location and date of the article, and is separated from the first body paragraph by a dash.

This was taken from a recent "product launch" press release from a company you may be quite familiar with.

CUPERTINO, California — October 27, 2016 — Apple® today introduced the thinnest and lightest MacBook Pro® ever, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina®-quality Multi-Touch™ display called the Touch Bar™.

Even start up's or small companies use a format very similar to this when they announce a new product or service.
 
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dmylrea

macrumors 68040
Sep 27, 2005
3,629
4,808
Yet, I wonder how many of the 20 posters here don't think twice about paying Apple's inflated prices for their products? Double-standard, anyone?
 
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TwelveSouth

macrumors newbie
Sep 13, 2016
19
33
Charleston, SC
Am I the only one who can't stand how 12 South phrases their product launch emails as if they're some historic event being reported on by esteemed journalists? Seriously, I want to punch whoever it is there that feels the need to start everything with "Charleston, SC, Month XX, 20XX -"
come on over - we'd love to meet a fan ;)
 
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adamneer

macrumors 6502
Apr 18, 2013
420
747
Chicago, IL
It sounds like you may have a little pent up aggression. Getting to the point, the fact that Twelve South includes their location and the date isn't out of the ordinary. This is referred to the as the "Dateline," which is part of a "fairly standardized" press release format used by most companies today.

Dateline: The dateline presents the location and date of the article, and is separated from the first body paragraph by a dash.

This was taken from a recent "product launch" press release from a company you may be quite familiar with.

CUPERTINO, California — October 27, 2016 — Apple® today introduced the thinnest and lightest MacBook Pro® ever, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina®-quality Multi-Touch™ display called the Touch Bar™.

Even start up's or small companies use a format very similar to this when they announce a new product or service.

Yes, I know it is a standard format for press releases. That is entirely my point. I am not press. I don't expect a direct marketing email to address me as such. Many companies, including Apple, announce new products via email to their customers without using the standardized press release format. Further, the press release format is superfluous when delivered via email, since emails are already time and date stamped, and the "From" section of the email tells me precisely who it's coming from.

I know I said "email" a few times in there, so try not to come back with "You know who else likes to talk about emails..."
[doublepost=1478614910][/doublepost]
come on over - we'd love to meet a fan ;)
It was a figure of speech. Your products are fine (though overpriced).
 
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