Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

MacRumors

macrumors bot
Original poster
Apr 12, 2001
56,580
19,330



nataliekerris.jpg
Apple's longtime public relations executive Natalie Kerris, who retired last April after 14 years at the company, is the leading candidate for Twitter's head of communications, according to Re/code.

Kerris initially sought to succeed longtime Apple PR head Katie Cotton, who retired in 2014, but fellow Apple PR veteran Steve Dowling was named as Cotton's permanent successor last April.

Kerris previously said that her decision to retire and "enjoy life" came after spending two weeks with her family in Italy, but it appears she may put those plans on hold in joining Twitter.
Instead, she has recently spent a lot of time talking to top Twitter execs and is the leading candidate for the job. If hired, Kerris will report to general counsel Vijaya Gadde and not, interestingly, to newly named CMO Leslie Berland. Gadde conducted the search, which has been taking place for months.
Kerris was Senior Director of Worldwide Corporate Communications at Apple, where she served in public relations and communications roles since 2001. Kerris worked closely with the late Steve Jobs and oversaw the launch of the iPod, iPhone, iPad, MacBook Air and, more recently, Apple Pay and Apple Watch.

Kerris would replace Gabriel Stricker, who left Twitter to lead Google Fiber communications.

Article Link: Twitter Close to Hiring Former Apple PR Director Natalie Kerris
 

spaceballl

macrumors 68030
Nov 2, 2003
2,881
266
San Francisco, CA
I hope she negotiates an ultra high salary! Twitter, at least as an independent company, isn't gonna be around long! She needs to milk it while there's still time!
 

Mums

Suspended
Oct 4, 2011
667
559
Twitter used to seem like such a solid outfit. But they've been having drama lately. I wonder what's going on?
 

spaceballl

macrumors 68030
Nov 2, 2003
2,881
266
San Francisco, CA
Twitter used to seem like such a solid outfit. But they've been having drama lately. I wonder what's going on?
1) Even if your wondering puts you in an inquisitive mood, you don't put a question mark after that sentence. The fact that you're wondering is a statement, not a question.
2) Here's what's going on: they can't make any freaking money or move their platform forward in any meaningful way. Twitter is still the same thing it has always been.
 

OldSchoolMacGuy

Suspended
Jul 10, 2008
4,197
9,050
They need all the help they can get after having almost 50% of their executive team leave over the weekend and seeing their stock tank.
 

TallManNY

macrumors 601
Nov 5, 2007
4,480
1,323
I hope she negotiates an ultra high salary! Twitter, at least as an independent company, isn't gonna be around long! She needs to milk it while there's still time!

If you are right, bad strategy. Get shares and reap the rewards when another company negotiates an acquisition of Twitter.

By the way though, Kerris must be seriously rich from her Apple shares. I wonder why she didn't just stay retired. I know executives often can't stay away from the business, but this seems like a step down from being PR at Apple.
 
  • Like
Reactions: Mums

Mums

Suspended
Oct 4, 2011
667
559
1) Even if your wondering puts you in an inquisitive mood, you don't put a question mark after that sentence. The fact that you're wondering is a statement, not a question.
2) Here's what's going on: they can't make any freaking money or move their platform forward in any meaningful way. Twitter is still the same thing it has always been.

Absolutely incorrect. I can put a question mark wherever I choose to. Choice is something that pedants have a hard time wrapping their limited minds around.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.