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macrumors bot
Original poster
Apr 12, 2001

A "hashflag" for Apple's upcoming "Peek Performance" event has gone live on Twitter, offering users a special stylized Apple logo alongside "#AppleEvent" as a means to promote and increase visibility for the event.


According to Jane Manchun Wong's Hashflag Browser, the hashflag will remain live on the platform until March 11 and is designated under "#AppleEvent," "#EventoDaApple," and "#ÉvénementApple."

Apple's use of a Twitter hashflag is not new, and the company has had one for every event since September 2020. According to Agency Creative, these "hashflags" can cost upwards of one million dollars, and they're commonly seen for large events like the Super Bowl or holidays.

Apple yesterday officially announced it would be holding an event on Tuesday, March 8 at 10:00 a.m. Pacific, where rumors suggest a new iPhone SE, iPad Air, and at least one new Mac will be announced. The event tagline, "Peek performance," has prompted speculation that Apple may offer a peek at a future product, but that remains purely speculative.

For a full rundown of everything we expect, see our guide.

Article Link: Twitter Hashflag for March 8 'Peek Performance' Apple Event Goes Live


macrumors G3
May 17, 2008
I see double Apple logo's in different red and blue tints, this means they are going to announce a VR headset and the colours represent the red and blue tints on each 3D glass lens /s
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macrumors 6502a
Jul 26, 2005
Peek performance means looking at performance of M chip that has not been shown yet… Perhaps adding multiple M chips on Mac Pro or introduction of discrete graphics chip for Mac…?


macrumors 68040
Aug 29, 2009
It'll be funny if this is a VR/AR headset event, because, unless I've forgotten something, we haven't had any proper peeks (leaks) at any software or hardware yet


macrumors 6502a
Jul 25, 2012
A Peek Performance I think something is going to be very interesting, we'll find out on 8th March. :cool:


macrumors 68020
Jun 18, 2014
It'll be funny if this is a VR/AR headset event, because, unless I've forgotten something, we haven't had any proper peeks (leaks) at any software or hardware yet
The event is not about the headset, it's not even in production yet. Apple won't do the same mistake like they did with AirPower and tease an upcoming product the same way. Just don't see it happening.

WWDC is a great event to showcase both the hardware, and the software, given it's ready by then.


macrumors member
Sep 8, 2014
Peek Performance = Mac Mini Pro .. The new Mac Pro Cube .. Up to 16 TB SSD, 128 Core GPU and 48 Core CPU, Bandwidth of 800 GB/sec, next year we see a 1.6 TB/sec bandwidth .


macrumors 601
Apr 18, 2011
It's nice we have an event.

Pro - I will be watching the MR summary video of this. They are very well done.

Con - I hope this event is is not as cringe as the last one. Cringe as in how the event was done, not the content of it which was pretty good.

Also Twitter? I can not say more about this because if I did the post would be deleted. Lets just say it's not good.


macrumors 601
Apr 18, 2011
I agree with everyone here. I think this is more Mac stuff. Probably iMac Pro/Max and better Minis.
The content here should be pretty good.


macrumors 65816
Oct 30, 2020
No chance we will see that till the fall at least this is just entry level products at this event
What do you base the claim that this event is just about entry level products on?


macrumors G3
Feb 22, 2020
Let the speculations begin.

I’m pretty sure about the larger iMac replacing the current last intel iMac. Likely to run M1 Pro/Max. And the higher intel Mac mini would probably be transitioned as well. So all done except the Mac Pro. That probably will be in WWDC.

iPad Air 5, also a given, based on the mini 6. Same chipset, 5G, it’s overdue.

The wild card is the iPhone SE 3. I’m just hoping for the $299 price to be true.
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macrumors 6502
Sep 20, 2011
New York
I'd like to think Apple would refresh their Mac pro or mini, but that's probably too much to ask since the iPhone SE is more important.
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