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Wasn't this literally what Google called the same feature in their failed social media thingy?
Yes. Google+ Circles.

Which raises the question:
Why didn’t Twitter just copy this feature way back in 2008? (or whenever it was)
Why did it take this long for such an obvious feature back then?
🤔
 
Instead of me-too features like this to compete with messaging networks, I think Twitter should go back to its microblogging roots and change its whole model in one go.

My ‘less is more’ proposal:
  • 2 dollars/month basic subscription to be able to post, tied to a credit card.
  • No ads or recommendations; chronological posts only.
  • Remote quote-tweets and native RTs, so people have to contextualise things they like or want to comment on. Remove badges.
This would kill bots, and cut out the gamification and status games and wankery. With the kind of people who are already on the platform, you’ll have high signal and low noise.

This all makes sense but it’s almost like campaign finance reform at this point. The gamification and status games and wankery are what the people in power want. Just look at the behavior of the guy who (almost? will?) bought Twitter.

There are a lot of good smart people on there but it’s basically real housewives of silicon valley level drama and that’s how they like it.
 
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