Twitter Moves to 'News' Category in App Store to Boost Visibility

Discussion in 'iOS Blog Discussion' started by MacRumors, Apr 29, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Twitter yesterday changed how its iOS mobile app is categorized on the App Store in order to enhance its visibility, following the company's poor Q1 earnings report earlier this week (via TechCrunch).

    Twitter now appears in the "News" category, where it's the #1 ranked app ahead of CNN and Reddit. Previously it could be found in "Social Networking", where it occupied #5 in the category rankings, behind the likes of Facebook, Instagram, Messenger, and WhatsApp.


    Achieving a #1 ranking in the App Store should also give Twitter's "Overall" ranking a boost, which equates to better visibility in the top "Free" apps chart, where Twitter currently sits at #28.

    The company has not commented on the thematic switch, which has yet to be reflected in the Google Play store (where it still sits in the "Social" category), but the change indicates that Twitter is looking to court a new audience interested in sources of breaking news and curated information on current affairs, as it seeks a strategy that will heighten its online profile and significantly boost growth.

    Twitter's Q1 earnings earlier this week showed poor performance, with $595 million company revenues falling short of the $607.8 million analysts expected. The platform had zero growth in new users in Q4 of 2015, but a new tallying system enabled the company to report a 2 percent increase in active users in Q1 (310 million, up from 305 million users in Q4). The company remains unprofitable, with a Q1 net loss of -$79.7 million, and gave bleak guidance for the quarter ahead.

    Twitter has attempted to improve its core product over the past year with a number of changes to the way the platform works. The app now sorts tweets in the timeline by quality rather than recency, for example, while the starred "favorite" icon got replaced with a "like" heart icon. However, Twitter's stock fell more than 12 percent after its Q1 report, indicating the company's efforts to increase its mainstream appeal have so far failed to pay dividends.

    In March, Apple launched its Apple Support account on the social network, which is dedicated to answering customer support questions. Earlier this month, Apple launched a new Twitter account for Apple News, giving its Apple News team a way to promote stories and content on the social network. The Apple News Twitter account is used to share "top stories" and "great reads" curated by Apple News editors in the United States.

    Article Link: Twitter Moves to 'News' Category in App Store to Boost Visibility
  2. chromite macrumors regular

    Jul 6, 2013
  3. Elbon macrumors 6502a


    Jan 9, 2008
    Boston, MA
    I've struggled for years to understand their value proposition.
  4. SBlue1 macrumors 65816


    Oct 17, 2008
    They sell ads. And they probably sell your data.
  5. SandboxGeneral Moderator emeritus


    Sep 8, 2010
    Makes sense given how I use Twitter. Mostly its news related tweets and stuff I'm interested in learning about that I follow. I don't have very much social interaction on it.
  6. 69Mustang macrumors 604


    Jan 7, 2014
    In between a rock and a hard place
    Sells your data... just like Apple does.

    /places cheese carefully
  7. vooke macrumors 6502


    Jul 14, 2014
    part of the reason there is flat growth is because they have cracked down on ISIS handles...

    Seriously, hata their excuse?
  8. adamneer macrumors 6502

    Apr 18, 2013
    Chicago, IL
    "What's this new news app here? Twitter? Hmm, I've never heard of it, I think I'll download it and give it a try."

    -A handful of old people

  9. Michaelgtrusa macrumors 604

    Oct 13, 2008
    This could work and bypass what Apple is thinking.
  10. Junior117 macrumors 6502

    Apr 9, 2015
    Toronto, Canada
    Well, if it's working for them, then more power to them.

    Though, I know that in the App Store, you can set a secondary category, so I wouldn't be surprised if "Social Networking" fit that category as well. At the end of the day, it's still a social network (because if it's not, then their Fabric developer platform would be irrelevant, and that's disappointing, because I actually like using Fabric).
  11. snowmoon macrumors 6502a


    Oct 6, 2005
    Albany, NY
    Twitter is news and I'm a Nobel Prize winner. /s

    Neither Twitter nor Reddit deserve to be highly ranked in the news category.
  12. _mdavenport macrumors regular


    Aug 23, 2015
    California, USA
    Same here. Probably only 5% of what I follow are for social purposes.
  13. nburwell macrumors 601


    May 6, 2008
    Originally I joined Twitter for the social interaction piece since I got rid of my Facebook account. However, over the past year, I have found that I have been tweeting less and paying more attention to the news aspect of the organizations and people I follow. I have to say that right now, the majority of news I get is via Twitter and reading NYT.

    Although I don't know how much Twitter moving to the 'News' category in the App Store is going to increase their visibility.
  14. s15119 macrumors 68000


    Nov 20, 2010
    No wonder our country is in such shape. People think twitter is news. sad
  15. C DM macrumors Sandy Bridge

    Oct 17, 2011
    Twitter isn't, but it's a service that certainly provides access to a lot of good news sources which can provide instant and quick updates.
  16. Steeley macrumors regular


    Sep 10, 2011
    Back when I first started using Twitter it was very much a person to person social network, but over the years those people turned into marketers and it became nothing but a noisey wall of ads. I started a fresh account to get away from it all and just follow a few select accounts that are relevant to me. It's great for breaking news, not so great for social networking anymore.
  17. C DM macrumors Sandy Bridge

    Oct 17, 2011
    Was that supposed to be a tweet?
  18. jonnysods macrumors 603


    Sep 20, 2006
    There & Back Again
    Haha. You want to retweet it?

    I deactivated Twitter in December...
  19. MyMacintosh macrumors 6502


    Aug 10, 2012
    This. Also twitter tends to be ahead of news cycles as well which is always interesting to see
  20. 0098386 Suspended


    Jan 18, 2005
    Well, it is where I get the latest on news stories. If I get a notification on my BBC News app I go straight to Twitter to see if there are any additional details and sometimes the Search and Moments sections have broke news to me. It has also been good in showing news items that local papers/sites don't show.

    I suspect this has been the way for a lot of people for a long time though.
  21. funone0 macrumors member

    Feb 1, 2011
  22. MH01 Suspended


    Feb 11, 2008
    Could you please explain?
  23. paysdoufs macrumors regular

    Oct 6, 2013
    A desperate move by a doomed company.

    Who cares how many users you have in a messaging service as long as no one pays sh...

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23 April 29, 2016