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Twitter Moves to 'News' Category in App Store to Boost Visibility

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Apr 12, 2001
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Twitter yesterday changed how its iOS mobile app is categorized on the App Store in order to enhance its visibility, following the company's poor Q1 earnings report earlier this week (via TechCrunch).

Twitter now appears in the "News" category, where it's the #1 ranked app ahead of CNN and Reddit. Previously it could be found in "Social Networking", where it occupied #5 in the category rankings, behind the likes of Facebook, Instagram, Messenger, and WhatsApp.


Achieving a #1 ranking in the App Store should also give Twitter's "Overall" ranking a boost, which equates to better visibility in the top "Free" apps chart, where Twitter currently sits at #28.

The company has not commented on the thematic switch, which has yet to be reflected in the Google Play store (where it still sits in the "Social" category), but the change indicates that Twitter is looking to court a new audience interested in sources of breaking news and curated information on current affairs, as it seeks a strategy that will heighten its online profile and significantly boost growth.

Twitter's Q1 earnings earlier this week showed poor performance, with $595 million company revenues falling short of the $607.8 million analysts expected. The platform had zero growth in new users in Q4 of 2015, but a new tallying system enabled the company to report a 2 percent increase in active users in Q1 (310 million, up from 305 million users in Q4). The company remains unprofitable, with a Q1 net loss of -$79.7 million, and gave bleak guidance for the quarter ahead.

Twitter has attempted to improve its core product over the past year with a number of changes to the way the platform works. The app now sorts tweets in the timeline by quality rather than recency, for example, while the starred "favorite" icon got replaced with a "like" heart icon. However, Twitter's stock fell more than 12 percent after its Q1 report, indicating the company's efforts to increase its mainstream appeal have so far failed to pay dividends.

In March, Apple launched its Apple Support account on the social network, which is dedicated to answering customer support questions. Earlier this month, Apple launched a new Twitter account for Apple News, giving its Apple News team a way to promote stories and content on the social network. The Apple News Twitter account is used to share "top stories" and "great reads" curated by Apple News editors in the United States.

Article Link: Twitter Moves to 'News' Category in App Store to Boost Visibility
 

vooke

macrumors 6502
Jul 14, 2014
268
238
part of the reason there is flat growth is because they have cracked down on ISIS handles...


Seriously, hata their excuse?
 
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Junior117

macrumors 6502
Apr 9, 2015
281
353
Toronto, Canada
Well, if it's working for them, then more power to them.

Though, I know that in the App Store, you can set a secondary category, so I wouldn't be surprised if "Social Networking" fit that category as well. At the end of the day, it's still a social network (because if it's not, then their Fabric developer platform would be irrelevant, and that's disappointing, because I actually like using Fabric).
 
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nburwell

macrumors 601
May 6, 2008
4,955
1,879
DE
Originally I joined Twitter for the social interaction piece since I got rid of my Facebook account. However, over the past year, I have found that I have been tweeting less and paying more attention to the news aspect of the organizations and people I follow. I have to say that right now, the majority of news I get is via Twitter and reading NYT.

Although I don't know how much Twitter moving to the 'News' category in the App Store is going to increase their visibility.
 
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s15119

macrumors 68000
Nov 20, 2010
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No wonder our country is in such shape. People think twitter is news. sad
 
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C DM

macrumors Sandy Bridge
Oct 17, 2011
51,378
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No wonder our country is in such shape. People think twitter is news. sad
Twitter isn't, but it's a service that certainly provides access to a lot of good news sources which can provide instant and quick updates.
 
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Steeley

macrumors 6502
Sep 10, 2011
255
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Back when I first started using Twitter it was very much a person to person social network, but over the years those people turned into marketers and it became nothing but a noisey wall of ads. I started a fresh account to get away from it all and just follow a few select accounts that are relevant to me. It's great for breaking news, not so great for social networking anymore.
 
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MyMacintosh

macrumors 6502a
Aug 10, 2012
525
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Originally I joined Twitter for the social interaction piece since I got rid of my Facebook account. However, over the past year, I have found that I have been tweeting less and paying more attention to the news aspect of the organizations and people I follow. I have to say that right now, the majority of news I get is via Twitter and reading NYT.

Although I don't know how much Twitter moving to the 'News' category in the App Store is going to increase their visibility.

This. Also twitter tends to be ahead of news cycles as well which is always interesting to see
 
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0098386

Suspended
Jan 18, 2005
21,574
2,908
Well, it is where I get the latest on news stories. If I get a notification on my BBC News app I go straight to Twitter to see if there are any additional details and sometimes the Search and Moments sections have broke news to me. It has also been good in showing news items that local papers/sites don't show.

I suspect this has been the way for a lot of people for a long time though.
 
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paysdoufs

macrumors regular
Oct 6, 2013
118
28
A desperate move by a doomed company.

Who cares how many users you have in a messaging service as long as no one pays sh...
 
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