- Apr 12, 2001
Web video company Ooyala has published a new report (via AllThingsD) revealing that two-thirds of smartphone video viewing is being done on iPhones, despite Apple having only a 19% share of the smartphone market.
While the stats sample only Ooyala's service, the base for the stats is a substantial one with the company having 200 million viewers worldwide and 25% of all Americans watching at least one Ooyala video per month. It follows figures recently released by GoGo showing that 84% of in-flight Wi-Fi access is on iOS devices.
The figures also show the increasing importance of mobile video viewing as a whole.
Article Link: Two-Thirds of Smartphone Video Viewing Still Taking Place on iPhoneThere are more videos being watched on more tablets and smart phones than ever before. The share of tablet video viewing increased 110% in 2012, while the share of mobile online video viewing grew by 87% last year.
Measured together, the share of all hours spent watching online video on tablets and mobile phones grew 100% in 2012. Tablet and mobile video share grew from 4% in January to 8% in December.
As more tablets and smart phones enter the market, expect tablet and mobile video consumption to continue to grow rapidly. New Cisco data reveals that video will make up 66% of the world's mobile data traffic in four years.