I'm. It a big watch wearer to be honest, but my wife is an avid collector, yeah I know weird isn't she lol. Anyway, I'm looking at getting her one for her birthday next year so I've been mulling through the information out there. What I can't understand it why they haven't done two versions of the watch, and I mean versions not case and screen type and size. Just how many people will use the fitness part of the watch other than the novelty of finding out how many stairs they walked up today, then use that information to moan at their boss to install a stair lift lol. Surely a Just Watch, and Fitness & Watch they could have sure made the Just Watch thinner with better battery life?