Yes, of course, given sufficient market concentration, network effects and customer lock-in.
Why should accessibility of streaming content depend on a multi-$100 hardware purchase?
Now, I'm not sure if and to what degree Apple should be able to "force" them.
But
- in a duopoly of dominant TV manufacturers
- that control 95% of the market or more
- having obtained an entrenched market position through bundled third-party products/services or a de facto technical standard..
👉 ...they should definitely be prohibited from preventing Apple to offer, market and monetise their service.
Example:
- Say all of the free-to-air channels in your country (or the world) broadcast in NTSC or PAL standard.
- Each of these two manufacturers control one of these respective standards, without "giving them away" to others.
- Every consumer therefore buys a telly from one of these two manufacturers, cause theirs are "the only ones that receive all of the free channels".
- That effectively prevents Apple from (make is economically nonviable for them) releasing their own TV set, cause they don't have that rich ecosystem of free channels available
👉 Absolutely should they have a non-discriminatory access right. And not be prevented from marketing to their own consumers.