Apple is the company in the US, but it operates all around the globe. Why FTC needs to regulate things that concern people outside the US? I wouldn't like my data to be grabbed by mobs at Flurry Analytics or AdMob for example, without my consent and for who knows what purpose. Overall, I dislike US privacy policies in general, and many other things concerning.
Thus I support Apple in this case. When will someone elect some international body for Internet security, privacy, people's rights and business practices?
Online business is not FTC's business, or AdMob's business. I have personally chosen Apple's platform and products because their privacy policies are up to my liking and (were) very conservative in some respects. It very much concerns us working and living outside the US, and I don't give a damn on what FTC or AdMob or Eric Schmidt from Google are thinking about what my privacy should be like.
Cyberspace *is not* US legal space, it's equally European, Australian, etc. and both Europeans and Australians have different perspectives on our privacy.