You Guys Are Hilarious
Apple sues Microsoft because they wanted to be the only company with a GUI-driven operating system ... even though they themselves did not invent the GUI-driven operating system. Their goal was not to license the tech but to stop everyone else from using it entirely.
Apple sues Samsung (as part of their proxy war against Google) because they wanted to be the only company with touchscreen-driven phones ... even though they themselves did not invent touchscreen-driven phones. Again, their goal was not licensing but keeping others out of the market.
And all of you are OK with this.
But when Ericsson sues Apple over vital technology that they actually invented like Bluetooth, 2G, 4G you guys believe that Apple should pay nothing, or as little as Apple desires to pay? When Samsung claimed that such things as rounded corners, size of icons, button placement etc. weren't necessary and integral features to smartphones - and their sales of hundreds of millions of Galaxy S3, S4, Note 2, Note 3 and Note 4 phones that they sold after being forced to abandon their "too much like Apple" designs due to lawsuits before going back to the iPhone clones with the S6 after Apple ended litigation threats proves that they aren't - you all claimed that Samsung was shameless with unmitigated gall, but Apple can claim that mobile phones will work fine without LTE and other mobile phone Internet access technology and standards, you all nod in agreement?
For the record: A) Ericsson did not try to charge Apple more. Instead, Apple tried to get Ericsson to accept LESS. B) Ericsson is not charging Apple more than everyone else. Apple is trying to pay LESS than everyone else.
So Ericsson didn't change; Apple did.
Why? Because back in 2008 when Apple entered the licensing agreements, no one knew whether the iPhone would succeed at all, let alone become the single most profitable and influential product on the planet. So Apple needed Ericsson's tech in order to have any hope of competing against the likes of Nokia, Blackberry and other established players in the market, because a phone without their technology would not have even been able to achieve reliable or high speed internet access. But now that the iPhone is the biggest, baddest device on the block, Apple wants to make the argument that it doesn't NEED Ericsson's tech nearly as much; or that Ericsson's mobile WiFi tech isn't nearly as important to the iPhone's success as is, say, iOS 8, the App Store, fingerprint scanners etc.
The flaw in that argument: without mobile wi-fi pretty much none of that stuff works. It would be like giving bargain basement compact car tires to a high performance sports car. Without Ericsson' tech, Apple may not have even seen mobile phones as a worthwhile business to get into in the first place. Or if they had, they certainly would not be nearly as successful, as it is the fast, reliable mobile Internet that caused people to buy iPhones instead of Windows laptops to begin with. If you are going to make the argument that people are spending $700 - along with data plans of $60 a line - merely to make calls instead of having an entertainment/productivity device that fits in your pocket and is 100% functional wherever you go ... let's see Apple try that argument before the ITC.
Ericsson is in a better legal standing here. Ericsson's position is:
A) we want to charge Apple the same rate for the same tech that Apple uses in the same way that we charged them in the past
B) we want to charge Apple the same amount that we charge everybody else for the same tech that everyone else uses in the same way
Apple's position:
A) we want to pay LESS for the same tech that we use in the same way because THANKS TO THIS TECH we sell a lot more iPhones than we used to
B) we want to pay LESS for the same tech than everyone else who uses it in the same way pays because we sell a lot more phones than they do
Apple's argument is that they are being punished for their success by being forced to pay the same rate as everyone else, so that they should pay a lower rate that will allow Ericsson to earn the same from Apple as they do from, say, Motorola. Ericsson's counterargument is that the patent has the same value whether you are a tiny company selling 100,000 units like Pebble, a medium sized company selling 10 million units like HTC or a huge company selling 100,000 million units like Apple. Now companies can voluntarily enter into terms like the ones that Apple wants if they agree to it, but Ericsson's terms - charging everyone the same - is standard. Apple wants to use its success as an excuse from deviating from the standard, but the problem is that they rely on Ericsson's tech in order to have their success. Apple would have a stronger case if there was an alternate, competing mobile wi-fi option, but since there isn't they are stuck.
But it makes no sense because without mobile Wi-Fi tech that Ericsson provides, A) Apple would not sell a lot more iPhones than they did in 2008 and B) they certainly would not sell more phones than a competitor who uses Ericsson's technology to provide the fast, stable Wi-Fi that iPhones would LACK without it.
I really do not expect a court to side with Apple just because they sell so many iPhones. Especially since Ericsson's tech is a key reason why so many people find buying an iPhone to be preferable to lugging around a laptop everywhere they go. Is it the only reason? No. Is it the main reason? No. But it is a vital reason, one that the product simply could not exist as a practical device without. That is why the courts are more likely to rule that Ericsson's patents are worth MORE than what Apple is paying for them and not less.
And incidentally: keep in mind that Ericsson only wants what amounts to a few cents per iPhone or iPad sold in return for their vital hardware and protocol inventions. By contrast, Apple demanded that Samsung pay them $40 for every smartphone or tablet sold mostly because they "looked similar." Samsung of course refused to pay, but Apple did force HTC - who doesn't have the lawyers to fight it out like Samsung - to pay much, much more in licensing fees then Ericsson is demanding from Apple, and this is one of the reasons why HTC has so much trouble making a profit, despite the fact that HTC actually went out and innovated their own hardware and UI designs. As a matter of fact, Samsung was paying MICROSOFT more money - about $1 billion a year - than Apple was paying Ericsson - from $250 million to $750 million a year - over patents that Samsung later decided to be absolute garbage and simply stopped paying. Microsoft threatened to sue Samsung to force the royalty payments to continue but didn't follow through because they themselves knew that their patents had little value.
But hey, if Apple wants to develop their own mobile Wi-Fi tech and get all of the carriers on the planet to adopt it, they can feel free. Otherwise, they should just pay up.