I'm sorry if this has been said before, but I don't feel like reading trough the whole page 1 discussion. I personally think the U2 iPod is ugly. Also, I don't like U2 but that doesn't matter. I can't imagine the U2 iPod will be very popular. Which non-die-hard-U2-fan would want an iPod with those signatures etched on the back? Here is what I think: They want to get rid of the 20GB 4th generation iPods because they have new ones, and there are going to be more new iPod models in the near future. This assumption is backed by the fact that you can get the 20 GB 4G iPod really cheaply right now, with the cram&jam offer. But, they have a lot of these in stock, probably too much for all of them to be gotten rid of with the c&j offer. Therefore they took a bunch of them, and they replaced the white housings with U2 ones. Altough they won't sell much of them, they can be sure they will sell some of them, to the real U2 fans which are certainly out there. If they don't sell all of them, they'll dump the remaining ones for a nice price. They've already shown they're willing to lose some profit on these models with the c&j offer. What do you think?