Looking swapping my Blackberry for a new 3G iPhone and just wanted to discuss some of the options open to me in the UK. Any help would be aprreciated. Will Apple Stores be selling the iPhone as it seems very unclear whether that will be the case in the UK as I would prefer the Apple after sales support. If you were to buy the PAYG phone could you swap the PAYG Sim to another O2 SIM i.e. Simplicity SIM in the iPhone ? I am currently with Vodafone does O2 do anything like 'Vodafone family' which allows me (and them) to phone four designated Vodafone mobiles free for a £5 monthly charge ? Looking at the Tarifs for O2, the business tarif looks better for me for the iphone, could I open an O2 business account as an individual ? Is it a real option to purchase an unlocked iPhone in Europe and continue using my vodafone account, how would push email etc work with the iphone through a vodafone SIM or would I need a ME account ? I do not think I want the hassle of jailbreaking an iPhone so that would be a real last resort. Any help appreciated.