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UK Advertising Board Rules for Apple in Dispute over Thinnest Smartphone
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Think of it this way. You have a slot or hole of adjustable size (like a small letter box). At 9.4mm the entire iPhone would have fitted through it, the Galaxy S II would not have - therefore the iPhone is quite clearly thinner.
A comparision of the devices' thickest points is obviously the fairest way to decide a claim of being the thinnest, I think ASA got this one exactly right.
A comparision of the devices' thickest points is obviously the fairest way to decide a claim of being the thinnest, I think ASA got this one exactly right.
The Galaxy S II thickness is listed as 8.49mm, which they're obviously measuring at the thin point, so the Focus S could have the same flawed measurement logic. Don't believe everything you read.
If they only give one number on the air, it is the thick point. Usually they give both.
Wake up fanboys....
When case designs were supposedly leaked from china and those mock-ups were put out,I was really excited and looked forward to buying this ipad2/ipod touch looking aluminium backed beauty as 64gig model in white with 4" screen. However, it looks more and more likely that the next incarnation of the iphone is really just an update of iphone 4. The design is *****...period...If all they can come up with after 15months between models is a iphone 4s with a work around for the antenna and slighty better camera, then I'm not joining you iSheep..The antenna issue should have been fixed with the white iphone 4 not the new model 15 months later. It was time for Apple to up their game a year ago with Android catching them up with hard and software. I'd hoped at least they would come with a game changer this time, but alas we're just gonna be drip-fed more outta date tech.
Samsung should just change their ads to "Thinnest smart phone that actually ********* works!"
When case designs were supposedly leaked from china and those mock-ups were put out,I was really excited and looked forward to buying this ipad2/ipod touch looking aluminium backed beauty as 64gig model in white with 4" screen. However, it looks more and more likely that the next incarnation of the iphone is really just an update of iphone 4. The design is *****...period...If all they can come up with after 15months between models is a iphone 4s with a work around for the antenna and slighty better camera, then I'm not joining you iSheep..The antenna issue should have been fixed with the white iphone 4 not the new model 15 months later. It was time for Apple to up their game a year ago with Android catching them up with hard and software. I'd hoped at least they would come with a game changer this time, but alas we're just gonna be drip-fed more outta date tech.
Samsung should just change their ads to "Thinnest smart phone that actually ********* works!"
I realize I'm not the first one to notice this, but I thought that I, too, would make the observation that this is really RIDICULOUS and not a little bit dumb.
I realize that this is supposed to be a marketing issue, but come on, isn't there something more important to used as marketing point?
I realize that this is supposed to be a marketing issue, but come on, isn't there something more important to used as marketing point?
I don't actually agree with those saying this is ridiculous or a waste of time - if someone is looking for a smartphone to fit in their inside jacket pocket or something and want it as thin as possible then it's important companies are held to account over inaccurate marketing claims.
Also, I think people view legal spats between huge companies on a much more personal level than they are in reality - it's usually just part of business, it's about making money and doing deals and protecting their profits to the best of their ability. Sure it's silly, but so is the whole world of selling magical lumps of plastic and metal from a certain point of view...
My iPhone 4 is the best phone I've ever owned. If people prefer an Android device fair enough, but it's not as if the iPhone is bad per se. The impact of the antenna issue in real-world usage is highly exaggerated, in my experience (though I'd have my iPhone in its case regardless I guess...).
Also, I think people view legal spats between huge companies on a much more personal level than they are in reality - it's usually just part of business, it's about making money and doing deals and protecting their profits to the best of their ability. Sure it's silly, but so is the whole world of selling magical lumps of plastic and metal from a certain point of view...
When case designs were supposedly leaked from china and those mock-ups were put out,I was really excited and looked forward to buying this ipad2/ipod touch looking aluminium backed beauty as 64gig model in white with 4" screen. However, it looks more and more likely that the next incarnation of the iphone is really just an update of iphone 4. The design is *****...period...If all they can come up with after 15months between models is a iphone 4s with a work around for the antenna and slighty better camera, then I'm not joining you iSheep..The antenna issue should have been fixed with the white iphone 4 not the new model 15 months later. It was time for Apple to up their game a year ago with Android catching them up with hard and software. I'd hoped at least they would come with a game changer this time, but alas we're just gonna be drip-fed more outta date tech.
Samsung should just change their ads to "Thinnest smart phone that actually ********* works!"
My iPhone 4 is the best phone I've ever owned. If people prefer an Android device fair enough, but it's not as if the iPhone is bad per se. The impact of the antenna issue in real-world usage is highly exaggerated, in my experience (though I'd have my iPhone in its case regardless I guess...).
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"This business will get out of control. It will get out of control and we'll be lucky to live through it."
Apple should have just played their game and measured the thickness of the aluminum band, since that is technically the thinnest part of the phone.
Samsung's dishonest advertising
Can I put the device into a case that's as thin as they say the phone is? No? Then it's not that thin, period.
I am pleasantly surprised with Apple's honest advertising lately, especially the battery life. I don't before ever remember lots of reviewers consistently saying "[Product X] provided more battery life than advertised in our tests."
Can I put the device into a case that's as thin as they say the phone is? No? Then it's not that thin, period.
I am pleasantly surprised with Apple's honest advertising lately, especially the battery life. I don't before ever remember lots of reviewers consistently saying "[Product X] provided more battery life than advertised in our tests."
Not at all. For phones of that profile, it makes sense. Although, like someone else said, if the companies are going for a "ease-of-fitting-in-pocket" meaning of thinness, then they should just use the thickest point.
Use the design schematics of the phone. Calculate the weighted average of its thickness. Really not that hard ...
Wirelessly posted (Mozilla/5.0 (iPod; CPU iPhone OS 5_0 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A5313e Safari/7534.48.3)
The hump is actually at the bottom of the phone, and houses the antenna and a rear-facing speaker (unlike the speaker on the bottom edge of the iPhone 4), which obviously would have made it necessary to make the phone thicker in points. I know I'll get voted down for this, but people constantly blast Samsung for copying Apple and now that they make a design choice that is actually different they're still "doing it wrong". People, honestly.
EmbraceTheOne said:
The hump is actually at the bottom of the phone, and houses the antenna and a rear-facing speaker (unlike the speaker on the bottom edge of the iPhone 4), which obviously would have made it necessary to make the phone thicker in points. I know I'll get voted down for this, but people constantly blast Samsung for copying Apple and now that they make a design choice that is actually different they're still "doing it wrong". People, honestly.
If we were going buy the thinest part. I am pretty sure the iPhone's Metal band around the outside is thinner than the Samsung, so either way Apple is thinnest. I know it is only thin for like a 1/10 of an inch, but still!!
The thickness of the iPhone, all smart phones, is dictated by the depth of the camera sensor. The iPhone in it's current footprint could be thinner if the either Apple sacrifices camera quality or camera sensor technology advances.
- Alright. Show me the mathematics. Do you intend to measure its thickness at a certain number of places? With how far between them? What about the rounded part in the lower section of the back? Would you include the height of the buttons on the sides?
You can measure at, for instance, 5 places and calculate an average of those numbers. Then you can measure at 5 different places and get a completely different average. But this will only get you the average of those numbers, not the average thickness.
My point is that "average thickness", at least in this case and for this purpose, is nonsense, because you don't have a certain number of figures to calculate from.
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Snow Crash
Enjoy that, didn't Neil Stephenson write about the geo-political future being corporate nation-states with their own defense departments? Was that Snow Crash or Cryptonomicon?
Enjoy that, didn't Neil Stephenson write about the geo-political future being corporate nation-states with their own defense departments? Was that Snow Crash or Cryptonomicon?
I'm thinking that the millions of bumper-covered iPhones won't fit thru your slot either.