The store is down so often, the people they employ must be really crap at there jobs.
Erm, the last it went down was for the new iPods methinks. And anyway, it's only the store that goes down, not the whole site. If you think you can code an almost full AJAX site like the Apple sites then please show me so I can award you a cookie.
The Apple Chat Staff said it was just "background maintenance".
Where is the chat button nowadays? I haven't been able to find it since the redesign.