I can corroberate this somewhat,Ok, I've got an update. I've been talking to a fair few reps over the past days, none of which gave me any information until the one I spoke to just now.
I'd firstly ask if apple were running the promotion, to which the reply was that 'no official announcement had been made'. I'd then always ask 'When can I expect such an announcement to be made?' and the reply would always be 'I do not have such information'.
However! With the last rep, she told me to defiantely check the site next month (September). So looks like it'll be running from September the 1st this year.
Still, it's not confirmed but that is as close as anyone is going to get.
I was talking to an apple rep using the chat feature of the apple store. I asked about a UK back to school promo and received a reply back saying; 'no official announcement has been made...'
the rep didnt say anthing else, but i thought the elipses were a sure sign there would at least be one this year.