Apple Store UK lets you take out new contracts with O2. I want to buy new phone. Reading about issues with reception etc. I know you can cancel an O2 contract within 14 days of taking it out and also return an iphone within 14 days of purchasing but I'm wondering how that would logistically work? Could I take the phone back to the Apple store (UK), say I don't like it, within the 14 days, then get them to cancel my contract for me, or would I cancel through O2 on the phone (but then what would happen to my phone? would they ask me to bring it back to apple store?) I am confused. Has anybody ever cancelled an O2/vodafone contract they took out at the apple store?