You were saying Apple couldn’t buy swatch because of its size which is clearly not the case.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
UK Court Backs Swatch in 'One More Thing' Trademark Row With Apple
- Thread starter MacRumors
- Start date
- Sort by reaction score
Rolex makes great watches, but Rolex fanboys are a tiresome lot.
I wonder how many Apple fanboys spend time trolling RolexRumors.com?
Yes, just as it says right there in the article.
I don’t get why people come here to comment but not read. They should head over to Twitter instead where commenting without reading is it’s raison d’être.
They need to buy the entire Swatch Group Holding company, including their subsidiaries. I think it's cheaper to send it to the appeal court.
One can buy a watch as a tool or as an investment. It’s not an indictment of Apple Watches that, like almost all electronics, they don’t hold resale value. I actually have more admiration for someone who can design the workings of a mechanical watch than someone who programs an electronic one. I still have my several mechanical watches (none of which are appreciating, I’m sure) but it’s mostly nostalgia; ultimately I choose to wear the most useful tool.
Probably a fraction of the Applehaters who spend time trolling here.
Why would a company trademark such a phrase? And use another for their campaign sounds the same of Apple’s one? And seriously iSwatch?!
Swatch is buthurt troll company.
Swatch is buthurt troll company.
Reading comprehension: It is swatch which now has a trade mark on the phrase: now they can block others from using it, and ask for payment to use "their" phrase. It is Apple, which - unsuccessfully - objected to having the phrase trademarked.
You are saying it is correct - that nobody but swatch can use the phrase now?
Lawyers and their games. 🙈 Quite sad for Swatch, actually, if they start trying to get the money from arguing about who can say what, rather than actually upping their watch offerings.
Desperation setting in at Swatch HQ. Their growth is finished. Their future will be like that of stamp collections in the time of electronic communication.
Apple has lost a legal bid to block Swatch from registering Steve Jobs' famous "One more thing" saying as a trademark in the UK, reports The Telegraph.
Apple argued that the Swiss watchmaker had trademarked the slogan in "bad faith," as it has been associated with Apple for more than 20 years.
The late Steve Jobs often used the phrase to announce new products at the end of Apple presentations. Apple last used the slogan in reference to its Mac-Focused virtual Apple event held in November 2020, when it announced the first Apple silicon Macs.
However, a High Court judge on Monday backed the Swiss watchmaker in the trademark row by overturning a previous decision that went Apple's way, despite the judge acknowledging that Swatch may have trademarked the phrase merely to irritate the tech giant.
This isn't the first time Apple and Swatch have faced off in court over trademark disputes. Apple had already failed to block Swatch from trademarking the phrase in Australia, and in years past the two companies have battled over other phrases commonly attributed to Apple.
In 2017, Apple filed a complaint in a Swiss court over the use of the slogan "Tick Different" in a Swatch marketing campaign, arguing that the watchmaker was unfairly referencing the Apple's 1990s "Think Different" ad campaign for its own gain.
In order to successfully win that case, Apple had to show that Swatch's use of the phrase triggered an association with Apple products in the minds of at least 50 percent of consumers.
Meanwhile, Swatch claimed its use of "Tick Different" had its origins in an 80s Swatch campaign that used the phrase "Always different, always new", and argued that any similarity with Apple was purely coincidental.
Two years later the Swiss court agreed with Swatch that Apple's "Think Different" was not known well enough in Switzerland to warrant protection, and that Apple had not produced documents that sufficiently backed up its case.
Before the Apple Watch launched, Apple and Swatch were rumored to be joining together on a smartwatch, but nothing came of it. Swatch filed an application for an "iSwatch" trademark when rumors first began swirling that Apple planned to enter the market. It later managed to block Apple's own UK trademark application for "iWatch."
Article Link: UK Court Backs Swatch in 'One More Thing' Trademark Row With Apple
Apple still has the money to buy them out, it would be regulators that would stop it.Considering Swatch is one of the largest watch conglomerates on Earth, yeah that ain't happening:
Brands & Companies - Swatch Group
Swatch Group is a diversified multinational holding company active in the manufacture and sale of finished watches, jewelry, watch movements and components. It is the world’s largest watchmaking group, and supplies nearly all the components required for the watches sold by its 16 individual...www.swatchgroup.com
The majority of commenters clearly haven’t read the article and are just heaping **** on Apple by reflex.
Classic MacRumors.
Classic MacRumors.
Marks & Spencer* tried to trademark the word 'cook'.
* Department store in the UK selling dreary clothes, acceptable food and Chinese made homewares.
Market cap (SWGAY): 14.6 billionConsidering Swatch is one of the largest watch conglomerates on Earth, yeah that ain't happening:
Brands & Companies - Swatch Group
Swatch Group is a diversified multinational holding company active in the manufacture and sale of finished watches, jewelry, watch movements and components. It is the world’s largest watchmaking group, and supplies nearly all the components required for the watches sold by its 16 individual...
Apple could buy Swatch Group and not miss the money.
Swatch will be bankrupt one day anyway and the only company that will buy its fossil will be Fossil which will also be bankrupt and be bought by Starbucks.
Swatch is just like Epic now. Whining, annoying, little brat. It's just like a ant complaining about an elephant which can crush the ant by just batting an eyelid.
Oh wow, a European court unreasonably siding with a European company over an American one...SHOCKER!
That's fascinating, I had never heard that. But no, you can't. You just couldn't profit off the phrase "Hey Siri" (assuming Apple trademarked it).
America first baby, Trump was right.
Everyone knows what Swatch is doing here. Next they'll be getting protection on Good Morning said in a Southern accent.
Sad to see that swatch has repeatedly gotten special treatment over these trademarks. Not that I really care that one of the biggest companies in the world lost, just that swatch should not have won any of these... tick different? iSwatch? These are obvious apple inspired trademarks. As for “one more thing,” that’s just too ordinary to trademark. Imagine apple using it at their next keynote and getting sued despite a long history of using the phrase
Nobody can stand up to Steve Jobs. He was my favorite man. Besides my dad.