The promise of eBooks is twofold... An enormous library of books to choose from... ..and prices a bit cheaper than their physical equivalents. The UK iBooks store has gone online, but so far there is a double fail at work. I just searched for some writers. No Ray Bradbury or Robert Silverberg (looking to re-read stuff I read ages ago) How about something more modern? No Douglas Coupland, only one Iain Banks... Let's try William Gibson. Finally some books I know. This lack of content might be due to the newness of the store. Perhaps more publishers will appear soon. But the book publishing rights in the UK are held by different publishers, and my guess is that they are going to be slower to get their catalogues online. Ebooks are not that new, and the UK publishing industry seems to be very slow off the mark. They just about manage to release electronic versions of best-sellers but failing to go through their back catalogs. Amazon has a bigger single global store. And not different stores in each territory. It treats publishing as if the whole world was the USA. Even so, British writers like Iain Banks are far better represented in the Kindle store. So what about price? William Gibson's Pattern Recognition is £6.99 (UKP) in the iBook store. The same title in the Kindle store is $7.50 (USD) which is £5.22. That's a big difference. I am guessing that most people will not be wanting to have an electronic library split between incompatible apps. So anyone interested in reading on the iPad will be making their mind up soon about which service to use. Apart from the cuter presentation of the iBook app, I don't see why any reader would be drawn to the iBooks store at this time. C.