Called Apple Monday to discuss the option of picking up in store on launch day as a walk-in customer who hasn't reserved. Was told that they will be available. Booked day off work. Used Apple online chat a few minutes ago to check if they were getting any Jet Black stock.... 'iPhones won't be available in-store for people who haven't reserved'. Oh... unless you want to finance it or have a payment plan setup in which case theres a separate process for that. Nice job Apple.