Two points I just want to check: I have an O2 contract already, haven't taken an upgrade in over 12 months so technically "out" of contract and just paying on a month by month basis, and it's an account over the phone not online. On launch day I'm fine to just buy the beast in the Apple Store, plug her in and once I enter my current phone number my tariff will be upgraded and everything is sweet? Secondly, will the Apple Store in Regent Street let people activate theres on the WiFi upstairs there and then? I couldn't bare a 2 hour journey home with it unactivated! Cheers.