GregA said:
Interesting legal tangles there.
On the one hand, you're saying that consumers should be able to buy from any EU Apple store. On the other hand, if the law is that industry (as well as consumers) can buy goods from anywhere in the EU, then Apple could have simply cut a deal in one EU country with all the music distributors, and sold them anywhere in Europe.
As I see it, if the law stands for music then Apple has a LOT to gain (and so do consumers). If it does not apply, then Apple is doing the right thing already.
It seems to apply alright. But bear in mind that there are different distributors in each country of the Eu. Still, living in Germany, I can buy music, books, and DVDs from any Amazon store. Whereever I buy, German VAT applies.
However, the actual distributors, license takers etc. try to circumvent this freedom. So, some distributors in Germany now force subtitles on you, if you want to watch a DVD in the original. They do that so that, if the film is e.g. orginally in English, nobody in the UK buys it. (Incidently, of course, that has massively reduced the popularity of such DVDs in Germany too. If your English (or whatever other language) is good enough for you to watch the movie in the original, subtitles are a quite irritating distraction and basically a pain in the b... So people buy in the UK or elsewhere

).
Other such schemes have been in place. Thankfully they're back-firing.
Basically what has happened, I would guess, with the iTMS is that Apple had to cut deals with local distributors and those latter forced an agreement on Apple, not to allow non-residents to buy in the respective local stores.
So, you are bound to pay the respective exclusive licencee of one particular country. Funny, though, that Amazon and others don't have to...
Finally, then, it would seem that Apple just isn't as influential as e.g. Amazon.