UK - ITV News Item re: iPhone Launch

Discussion in 'iPhone' started by Monty Pavement, Nov 10, 2007.

  1. Monty Pavement macrumors regular

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    #1
    Did anyone see the piece on the iPhone launch that was on the main ITV news in the UK at 7? One of the shoddiest bits of journalism I've ever seen!

    Putting aside my Apple fanboy tendencies, it was a total non-story - and attempt to spoil the launch.

    The trail for the piece was "What Apple Didn't Want You To Know As it Launched it's new iPhone" - along with close up shots of Security Guards' backs at the door of the Apple Store.

    Turns out the 'bones' of the piece was that Apple wouldn't let two unlockers into the Store to unlock the phone in the store! Shocking! I'll ditch all my Apple gear immediately. Hardly the major con that ITV were suggesting. Of course they pulled out the usual cost of phone and contract totalling £900 - as if Apple were the only company using contract phones.

    They then showed footage of an Apple PA stopping an interview with Phil Schiller when the journalist started asking him about the unlockers. The briefness of the clip suggested that the Apple PA said nothing controversial, otherwise they would have shown it.

    Classic example of attempting to shoe horn the facts into a story to make it a negative piece.
     
  2. wasimyaqoob macrumors 6502a

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    London, England.
    #2
    Does anyone have a link to this news item?

    Thanks!
     
  3. Monty Pavement thread starter macrumors regular

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    #3
    Now I'm not suggesting that ITV are anti-Mac, but ...

    if you go to www.itv.com/news, you are told that their video player doesn't support OSX!!

    Of course, the BBC's player isn't OSX compatible either, but the above is ironic in the circumstances.
     
  4. snapper07 macrumors 6502

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    Nov 2, 2007
    #4
    what a bad site only 9 news articles on it very odd can't find the iphone item??
     
  5. dombookpro macrumors member

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    Oct 18, 2007
    #5
    ITV has, and always will be, the chav tabloid ill-informed face of the british media. It is low rent reactionary bollocks. Always has been. It caters for the Daily Mail reading scaremongers. So this report is no surprise.

    The phrase "Sloppy Journalism" is now somewhat of a tautology.

    d
     
  6. Project macrumors 68020

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    Aug 6, 2005
    #6
    It is incredibly annoying how people keep quoting the phone + contract price. Nobody ever does that for any other phone.
     
  7. DrCamel macrumors newbie

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    Nov 10, 2007
    #7
    True, but then most other phones don't have hundreds of people queueing to buy them on launch :D

    Got my iPhone yesterday, loving it!

    DrCamel
     
  8. MrT8064 macrumors 6502a

    MrT8064

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    #8
    chanell 4 discribed the people who were queing as 'uber geeks' - i wonder what they call unlockers?!
     
  9. Monty Pavement thread starter macrumors regular

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    #9
    The ITV piece was largely a puff for one of the UK online unlocking vendors - shots of their office, with large posters naming the website in the background, and trying to get them into the Apple Store to unlock on the premises.

    They were the main beneficiaries of the piece, at the cost of Apple.
     
  10. snapper07 macrumors 6502

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    #10
    anyone found a link to this yet love to see it!
     
  11. Monty Pavement thread starter macrumors regular

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  12. Leemo macrumors 6502

    Leemo

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    Nottingham, UK
    #12
    National news is ITN, regional is through ITV.

    Working for ITV News in the East Midlands I have to disagree with many of the comments about it being the 'chav tabloid ill-informed face of the british media' as I actually work with some incredibly talented and intelligent people.
     
  13. Monty Pavement thread starter macrumors regular

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    #13
    Fair do's, but although I wouldn't go so far as the critical poster, it is still, by nature, more populist than, say, the BBC, being a commercial station and all.

    And pieces like the one on the iPhone aren't adverts for fair, balanced reporting!

    Although I will ruin my arguments by saying the female newsreader on the 7pm show is VERY attractive!
     
  14. Leemo macrumors 6502

    Leemo

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    #14
    They're appealing to a different demographic than the BBC, certainly - but from my experience editorial decisions are in no way shaped by the commercial nature of the channel - news output is obviously part of their licence, and I dare say content is more down to the choice of the individual producers than anything more. I got the ITN prospects emailed to me (as I do every day) yesterday and it was clear they were heading for the 'find something negative' route from the early brief. In news it's extremely easy to find something positive to say, it's exactly what press releases and press offices are designed for - what's more challenging is to expose things people might not have known and present new information.

    Having said this I also don't agree with what they said about the iPhone, but in my view that's just the way that normal journalists deal with technology stories. One day it'll be me doing that, and I hope to change things slightly!
     
  15. Monty Pavement thread starter macrumors regular

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    #15
    Respect your views, and am glad you agree that the iPhone piece wasn't the most balanced piece - ultimately I'm glad to live somewhere where we can quibble over journalistic points of view - at least we have a free press to offer opposing views. Many places aren't so lucky.

    Also, given the current cuts and changes the BBC is going through, the differences between the news gathering agencies may not be so distinct in the near future ...
     
  16. snapper07 macrumors 6502

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    Nov 2, 2007
    #16
    thanks for that.

    A very biased article did they ask apple why they don't let people hack the phone...
    and we did not hear what the question was the pr person was blocking..?

    nice advert for the hackers thought

    hmmmm and is it just a coincidence that b4 the article on line there is an advert for walkman and a banner underneath??
     
  17. Leemo macrumors 6502

    Leemo

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    #17
    Yes it would have been.
     
  18. snapper07 macrumors 6502

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    Nov 2, 2007
    #18
    I've just had another look and it's vodafone advertising google maps on it's walkman phone.
    I'm sure being able to offer advertising space to regular ad space buyers around a negative artical about the newest and probably biggest rival at the moment has nothing to do with how a comercial news network slants it's editorial content?:rolleyes::rolleyes::eek:
     

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