The cheapest MacBook -- not the Pro, but last year's ultra-thin -- is £1,249.
That's insane. Who can afford that? How can they justify the cost to themselves?
What do you spend most of your time doing on your laptop? Couldn't you find a laptop for under a grand? Hell, couldn't you find one for £400 that does all the same stuff?
Apple is now a super-luxury product, and out of my price range.
Student here and dropped £2.2k on one. I can afford one easily. Not trying to brag but I am the only one of my friends who manages my money well since I was a kid. None of my tech comes from money from parents.
Note: Did use student discount ofc
I can afford it, but there's no denying it's damn expensive. I only purchased it a few days ago. It took me from the keynote to then of serious deciding. 2015 or 2016. Went with the latter in the end.
To your question of how can I justify these things. Well I spend my money based on how much time I use things. Drinking nights out? Hardly do it. I can't justify the money to time for that. I socialise just fine with friends in a calm environment for free.
My Tempurr pillow? Spent loads of money on that because I use that 10 hours a day for years with health benefits.
Same with my £700 Herman Miller chair. They last 10+ years which equates to at worse a £70 chair per year and those £70 chairs are all garbage in terms of ergonomics. Use that hours a day and also has health benefits.
I can afford a car, but I choose a £2k bike instead because it's good for health and ultimately, I use it to commute each day and enjoy the **** out of doing so. I enjoy commuting to work. That is very healthy for your body and also your mind.
iPhone 7+? Use it for maybe 10 hours a day. 6 hours of music each day and other ****. If you factor in the time I get from these expensive things, it all becomes worth it.
Now the MBP? It will bring far more enjoyment/use in the next few YEARS for £2.2k. This is my first MBP and when I say I've used Windows machines all my life. I spend £1k on one and something breaks in 2 years. They also have no resell value so actually, a MBP is more cost efficient.
That's how I justify all my purchases. How many hours of time they will save/make me enjoy. People need to think; if the money can be spent and will ultimately be worth it in the long run, you should do it. As with my examples above, buying something cheaper may feel better in the short term, but if you go for something expensive for the long term, it may be a better option.