Those other search engines can market themselves and then you are free to make them your default.
Why do we need yet another screen to deal with when we setup a new device? There are already a dozen.
How do you market yourself against someone who has the dominant market position, and who buys, or owns, all the advertising space?
When did you make a choice about which search engine you use?
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IMO this is really deceptive phrasing. What's the significant barrier? Clicking on Settings and choosing a different default? I agree that yet another choice to make when first using an iPhone would start to get really tiresome. I guess Apple could just have a "Later" button to bypass it. But this isn't like the old MS days when you were forced to use Internet Exploder; with Apple you can select any default search engine you want, and you can choose to use a different browser as well.
Do you think that Google would be paying Apple billions, if a significant proportion of users were exercising their “choice”? The fact that you have a choice, but don’t use it, is a “significant” factor.
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