Places like the UK and Australia have two-year minimum by law. Apple would like to offer one year and still still try to explain the virtues of AppleCare. But it doesn't reduce the ability of consumers with no supplementary coverage from walking in at month 23 and get free repairs.
http://www.apple.com/uk/legal/statutory-warranty/
It's natural for those in these areas to look at US prices and feel envious. But moving here to get them would mean giving up a lot. The hope of most requests is to have it both ways, EU benefits at a US price.