Completely right. Sony makes what are hands-down the most impressive ultraportables on the market, but you virtually never see them in the wild because they are extremely expensive. I think if Apple prices this new machine of theirs at $1499 it will sell like crazy. At $1999 it will sell alright, and anything over that and it will hardly sell at all. They could conceivably price it as low as $999, since it sounds like it will use standard laptop components, but at that price you'd have to expect to have hardly any disk space (like, say, 8gb).