There are many ways for developers to make money. I, for one, am very happy with my zero-time, $0 payment for LibreOffice. Sure, it's not as nice and pretty as Ulysses, but it does the job. How do the developers make any money from all their hours of free volunteer work for this Open Source Software? Individuals gain knowledge and fame for their contributions, which lead to high paying jobs. If they are lead contributors, or the original authors of popular open source software, then they will be regularly targeted for extremely high paying gigs. Companies that contribute to or produce free open source software usually have a model of selling consulting and support to corporate users.Why exactly is Office or Photoshop magically worth a subscription but Ulysses isn't? Office has competitors that are pretty decent and do mostly the same, Photoshop has absolutely outstanding competitors. Ulysses is a terrific app if you want to write. If you're actually using it, it's worth it. And $40 a year is a lot cheaper than Microsoft's $69 or $99 a year.
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Because...? Because for a 1-time payment, the developers are supposed to keep working for free, forever? This nonsense is the reason why we can't get pro-level apps on the App Store. It's not like Ulysses has stagnated. They're continuing to develop it. You have absolutely no idea what the user base is, and probably don't have a grown-up's knowledge of paying overhead of an office, then going home and paying rent for a home and trying to support a family. I seriously doubt that the devs are living in opulence over my paltry subscription fee.
Other software is distributed for free, and payed for on an optional donation basis. I have no idea how much this can earn, but I know, for example, that the top earners on Patreon earn more than US$50k per month in donations.
The subscription model seems to be growing in popularity, and I can see why - a small monthly payment seems trivial, even though it amounts to much much more in the long run than a user would be willing to pay as a one off purchase. But as the popularity grows, people will start to realise they only have limited funds for subscriptions, and the market will saturate. I think many of us have already started to look at our subscriptions, and are cutting them to the bone as much as possible.